“I thought we were doing well with conversions until we hired Michele PW to be our copywriter. Our key product has typical conversion rates of about 10 - 14% of live attendees. My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%. It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business. What an amazing gift and result! WOWWOWWOW!”
Chief Vision Officer
Contact Us Anytime
Creative Concepts and Copywriting
PO Box 10430
Prescott, AZ 86304
Love and success,
Your $Ka-Ching!$ Marketing Strategist
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the “Love-Based Copywriting” philosophy, has a reputation for crafting copy and creating and offline marketing campaigns that people love and that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.
But she quickly realized her vision was bigger than serving her clients as a one–woman–shop. In 2004, she began the transformation to building a copywriting company.
Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:
Alexis Martin Neely
In addition, Michele is also a national speaker and the bestselling author of “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” along with completing two novels.
She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her border collie Nick and southern squirrel hunter Cassie.