As I wrote about a couple of weeks ago, I’ve decided to sink into the Divine Feminine this year, which means letting January become the “dreaming month” instead of having my whole year figured out by New Year’s Day.
And, I finally came up with my mantra/power theme for this year, which turned out to be Trust. (Actually, more specifically Trusting Myself.)
Which to me is a seriously unsexy theme. Actually, I felt like it was SUCH an unsexy theme I had every intention of not announcing it or telling anyone other than my spiritual mentor. (This is in direct contrast to my other yearly themes that I proudly posted to the world.)
But then, I went deeper. And the more I thought about it, the more I thought that maybe other folks have trust issues too, and just don’t realize it. Continue reading
If you take a few minutes and scroll through my blog, you’ll see a significant number of posts and references to sitting down and planning out your year before January 1 and how that is a good thing.
And … here I am, on January 11, 2016, admitting that I’ve done none of that this year.
Even worse, I haven’t even figured out a theme or a word for 2016 yet.
Other than some rough planning in my head as to what I want to accomplish, I’ve done nothing. Nada. Zip.
It’s not that I don’t believe in goals and planning anymore. I still even believe in the studies, like that famous Harvard study, that shows that people who write down their goals are far more likely to actually accomplish them.
And, even more puzzling, writing down my goals and plans HAS worked for me. There is no question that I have gotten more things done over the years because I planned them out.
So, what gives? Continue reading
My life has been dominated by two dreams.
In the first, I see my twin sister Cat at seven, the last time I ever saw her. She is all pink and golden – hair hanging in yellow ringlets, dancing blue eyes, rosy cheeks. She is beautiful, my sister. Light, sweet, charming. My opposite.
My father is pulling her as she sits in a little red wagon, laughing and waving. They’re in a wild, grassy field. Birds are twittering, crickets chirping. A butterfly flits by. Gently swaying grasses and colorful wildflowers brush against her, stroking her soft skin, loving her. She laughs and caresses their long, flowing stems.
But there is more in this field than plants, insects and birds. Fairies live here too – although they usually hide when people walk by with their heavy crushing footsteps, unnatural smells and callous voices. My father, plowing through with bent back and plodding footsteps, sends them cringing and scurrying away as well.
But then they hear the tinkling sound of my sister’s laughter. Continue reading
If you’d rather watch my video version of this story, just go here:
Back in 1998, I quit my job to become a fulltime freelance writer/copywriter.
At the time, there were no coaching, masterminding or mentoring programs that taught you how to set up and run a successful business (or, if there were, I didn’t know about them as the Internet was still in its infancy) so I went to the Small Business Association (SBA) and got myself a counselor.
When the counselor learned what my business plans were, he invited a retired freelance writer to come in and give me some tips.
Well, her “tips” turned out to be her trying to talk me out of becoming a freelance writer. For about 45 minutes, the conversation went something like this:
“Being a freelance writer is a really difficult way to earn a living.”
“Okay, what should I do?
“Can you get your job back?”
“No, I can’t get my job back.” Continue reading
Yes, you read that right.
I wrote “The Stolen Twin” over ten years ago. And it basically sat in a desk drawer until a few months ago when I pulled it out, dusted it off, and published it.
There are actually 2 business lessons you can take away from my story as to why it took me so long to publish my novel. (And I sincerely hope it doesn’t take you as long as it did me to birth your important work out into the world.)
(If you’d rather read the story, here’s the link.)
Today in the U.S., we celebrate Thanksgiving — one of my fave holidays. I mean, how can you go wrong when you combine great food, football and gratitude?
This time of year I always like to talk about gratitude — in fact I have a little article I wrote years ago that I typically send out (you can read it here: 3 Ways Gratitude Can Grow Your Business). Today, I wanted to do something a little different — I wanted to talk about what’s stopping us from having a gratitude practice.
It’s not like it’s any big secret that taking time each day to celebrate what we have to be grateful for pays off in massive returns. Super successful people like Tony Robbins have a daily gratitude practice (which they credit for growing their business and their success). And I just saw the results of another study where people who practice gratitude have stronger immune systems, feel happier and more optimistic, and are more generous and compassionate.
Seems like a no-brainer to have a gratitude practice, right? Yet, for many of us, we don’t.
So, let’s talk about what may be stopping us from cultivating a daily gratitude practice: Continue reading
This post is dedicated to all of you who want your “gift” to be perfect before releasing it to the world. I’m talking about those books and info-products and any other projects that aren’t quite ready and need “another round of edits” before they’ll be “perfect” and ready for the world.
August 2014, I released my first Love-Based Copywriting book. While on so many levels it was a big hit (the comments and feedback I received took my breath away — people telling me my book and message made such a huge impact on their business and life) it was also pretty flawed:
* The title wasn’t quite right. This is evidenced by some of the comments on Amazon — if you look you’ll see several pretty negative reviews, which were very difficult to read and process.
Now, once I was able to soothe my very hurt writer’s ego (which included a lot of angst where I obsessively looked at other books and said “they don’t have negative reviews like that, what’s wrong with my book?”) I realized that the problem was the title promised something the book didn’t really deliver (and even though I tried to fix expectations in the intro of the book, I clearly wasn’t successful). The reviews I’m talking about are the ones who comment on the teachings in the book — the ones that attack my writing style, including one memorable one that said the book was “absolutely dreadful” and I’m “writing to a 6-year-old” I can’t do much about except to acknowledge you just can’t please everyone.
So clearly the book was flawed. And yet, I still released it. Continue reading
You may have seen my launch last week for my “Love-Based Copywriting System: A Step-by-Step Process to Writing Copy that Attracts, Inspires and Invites” which was super fabulous on so many levels (not to mention generating a lot of interesting blog post ideas for me).
So, today I thought I’d start by sharing a few takeaways around doing a Kindle launch.
First off, this isn’t my first rodeo, and if you want to check out my other articles regarding launching on Kindle here they are:
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?
What I wanted to cover today is more around what your goal is for writing and publishing a book.
Look, there are a lot of really great reasons to have a book. If you are a business owner, there is nothing that sets up your credibility like having authored a book. (And, it pains me to say it, but having been involved with those collaborative books where everyone provides a chapter, it’s just not the same for your credibility than handing a prospect an autographed copy of YOUR book. Not to mention handing YOUR book to radio/podcast/television hosts.) Continue reading
To celebrate the release of my brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” I thought I’d give you a little taste of what you can expect from the book. (And if you haven’t gotten it yet, I’m so excited to invite you to get the Kindle edition for FREE, right now through Saturday, October 24, here.)
Step 1. Get to know your ideal clients.
You’ve probably identified your niche market or target market, but I believe it’s critical that you go deeper. While niche markets or target markets are usually based on external factors like demographics (age, career choice, number of children, income level), your ideal clients are based on internal factors like values, motivations, and core beliefs.
Get to know your ideal clients like you would your friends.
The newest addition to the family, my “Love-Based Copywriting System” is here! And to celebrate, I’m giving away the Kindle version for the next 5 days. Watch the video to get all the details, then go here to get your copy:
Love-Based Copywriting Book
In the movie “Jerry Maguire,” Jerry’s life is turned completely upside down. He loses everything only to gain everything he ever wanted.
But, you know how it all started? Because he wrote a manifesto.
He wanted to change his industry. He saw a problem and decided to do something about it.
And, eventually, he did make a difference.
Now, putting aside the part where his life absolutely collapses for a time, the point is none of it would have happened if he didn’t write the manifesto. Continue reading
I know Mondays have gotten a bad rap over the years. The weekend is over, it’s the start of the work-week and its endless to-do lists, frantic running around and feeling like your time is no longer your own.
(And, if you don’t like what you’re doing for a living, all those overwhelm feelings just got amped up.)
But the real problem is if Monday is lousy, that just sets the rest of your week up to be lousy too. So, wouldn’t it be awesome if you could start your Monday off feeling great about yourself and the week ahead?
What’s helped me to do exactly that is a combination of mindset/inner game habits along with good old-fashioned time scheduling. Continue reading
One of my fave guilty pleasures is “Cutthroat Kitchen.” If you’re not a fan of the show (What?!?! That can’t possibly be?!?!) what it is is a competition cooking show where 4 chefs bid to sabotage each other, with the last one standing the winner.
What’s fascinating to me is how much it’s taught me about sabotage.
You see, there are actually 2 forms of sabotage:
* What the chefs do to each other (in other words, what someone else is doing to you)
* What you do to yourself (in other words, how you sabotage yourself). Continue reading
My good friend and client Lisa Sasevich is the one who first introduced me to the concept of “committed but not attached.” And the first time I heard it I thought “what on earth is she talking about? That makes no sense.”
You see, if you’re anything like me, you too may have confused what it means to be attached versus committed. And maybe (like me) you actually may be afraid that if you AREN’T attached to the process, you’re somehow letting the process down and opening yourself up to failure.
It’s taking me a long time to sort out being attached versus being committed — when you should be attached versus when you should only be committed — but the more I’ve relaxed being attached, the more I’ve attracted abundance into my life and business. Continue reading
Years ago, I was a master at studying what the successful entrepreneurs do.
But just because I studied it, didn’t mean I actually did it. (Even though I was convinced the key to my happiness and peace of mind was becoming more of a success, somehow I never could find the time to actually create and use the success habits they had.)
Having a morning ritual was one of those success habits I knew about. It sounded easy enough, and yet I somehow never managed to actually do it.
First, let’s talk about what a morning ritual actually is. Continue reading