So I’m getting ready to launch my new book “Love-Based Copywriting: How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”
Book officially launches on Saturday, Aug 2 — and, as you can probably imagine, I have been a hot bundle of emotions.
But, a few things have become super clear to me as this all unfolds.
* There is no question Resistance is real. And it is brutal. And it shows up every single time you’re getting ready to step up and up level yourself or do something that’s part of your life’s purpose. (My friend and client Lisa Sasevich calls Resistance the Illusion, which is also pretty appropriate. Because when it shows up it IS an illusion, despite how real it can feel at times.) Continue reading
So it’s finally happening. My new book “Love-Based Copywriting — How To Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” will be officially launching a week from today (August 2).
Wahoo! (I have to keep pinching myself.)
All week I’ve been escalating between excitement and joy — and worry and fear.
This work is what Christine Kloser calls my transformational book (or my soul book). It’s one of the messages I’m meant to get out into the world in a very big way.
I just read yet another statistic that said businesses that blog at least 15 times a month get 5x more traffic than those that don’t.
Yes blogging is a really great marketing tool. And it can also feel completely overwhelming at times.
That’s why I was so thrilled to interview my friend Sandra De Freitas, WPBlogsites.com, on PW Unplugged Radio about how to use your blog to successfully grow your business. Sandra also wrote the article below to give you a few additional tips. Enjoy!
By Sandra De Freitas
Entrepreneurs are busy people, aren’t we? We have a lot on our creative minds from increasing our profits, to launching new products and services! While our creative minds help us create new offers, new marketing ideas and new content it stops us from leveraging what we have already created. Continue reading
So here I am, back from my Summer Adventure that started on June 11 where we packed up the dogs and drove first to Kentucky (where we checked out Maker’s Mark) then to Wisconsin where we spent time with my family and my inlaws, then off to Maryland because I was speaking in Boston at Kate Beeders’ event (and my sister lives in Maryland) and then came home on July 20.
Whew! I’m still recovering.
Now, I call it a Summer Adventure because it combines work, vacation and family all into one big potpourri of summer time fun. But it’s stressful too. Living and working in other people’s energies, getting out of your routine (which, while a good thing, can also wreak havoc on how your efficient you are) and getting away from my good, healthy habits can all take a toll.
Plus, during this particular Summer Adventure, I had a more intense work schedule. Along with a full plate of clients, I also had a book deadline to meet.
So it was intense. But I learned a lot about myself. And here are a few of the takeaways I thought I’d share: Continue reading
The best way to market yourself online is to showcase your expertise by giving away solid content for free.
That’s the truth, right?
Yes it IS true that content marketing is a fabulous way (especially for experts) to market themselves online. The problem is, the Internet is a pretty big place. And there are a lot of experts using content marketing to market themselves. Continue reading
So I’ve been on my Summer Adventure, which has been both fun and challenging (and challenging on a number of levels — energetically, work wise, mindset, spiritually, etc.) but what I realized today is how badly I’ve let my good habits fall by the wayside.
My exercise program — kaput.
My daily meditation — what’s that?
Weekly self care (salt water baths, God time, etc.) — didn’t happen.
(And we’re not even going to talk about the eating — I should have brought my shake ingredients and a blender.) Continue reading
So I’m wrapping up my latest book (which is going to be published beginning of August –yay! Stay tuned for more details as we get closer!) and I realized today I’ve allowed myself no time at all to celebrate.
I’m about to finish a book! This is fabulous news! I should take a moment and celebrate!
Instead, my overly stuffed to-do list with everything else I have to get done is swirling around in my head (not to mention the next book is already starting to tap me on the shoulder). Continue reading
You may have heard a time or two (or 10 million) that a strong list or community is key to having a solid, healthy, profitable business. (And, just to make sure we’re all on the same page with terms — list comes from having a list of people with their contact info, typically their email, you have permission to reach out to. I’m not terribly fond of the word list myself as I believe it depersonalizes what you should be creating — which is a community of folks who are inspired by you and want to work with you. Also if you use the word community, it implies more than just having a list of emails and only being able to reach out to folks via email. Yes a stand-alone email is still one of the best ways to promote your products or services, but it doesn’t have to be the only way.) Continue reading
Ah the lazy days of summer — and no better time to talk about ways to automate your business so have more time to play without sacrificing your income.
Shannon Cherry — who was also my PW Unplugged guest for this week — is one of the queens of finding easy and automated ways to make money. On the podcast she and I chatted about her pretty awesome list-building event (which is all around building a list of buyers — you can see it for yourself at LazyHazyCrazySale.com as well as listen to the behind-the-scenes on the podcast here). Below, she broke down her system to create automated email campaigns that sell for her regardless of what she is doing in her business. Enjoy!
by Shannon Cherry
Chances are, you know that email marketing is still an important tool in your online business. And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Continue reading
One of my favorite “Seinfeld” episodes is the one where George decides to the exact opposite of what he normally does.
At the beginning of the show, George was unemployed, broke and living with his parents (and needless to say, he also had no girlfriend). By the end of the show he had a job with the New York Yankees and a girlfriend.
The first time I saw that episode was right around the end of 2004/beginning of 2005 and it had finally sunk in that I had been fooling myself about my freelance copywriting business. For years I would tell people (and I really thought) my business was growing when I was in a feast period.
The problem was I never took the famine periods into consideration. (You see, I had created a dreadful and very stressful feast-and-famine business.)
So when I actually went through and reviewed my year-end numbers for the past 6 years, I saw I was actually treading water in my business. I was basically making the same amount of money every year — no growth at all (despite all my thoughts to the contrary.)
As I wrote about last week, after a Difficult Conversation, the writing started flowing and everything began to fall magically and beautifully in place.
Which means, of course, I was getting pretty close to finishing the book that will be out Aug 1. (Stay tuned for more deets as I’m pretty excited about it!)
AND the closer I got to finishing, the more things stopped working…starting with the writing no longer flowing so well. Feeling stuck, feeling tired and feeling the familiar old twinges of plain old procrastination, like all those not-so-serving-me feelings suddenly work up, stretched, and began to wreak havoc during my writing time. Continue reading