Last week, due to me misreading one of my Amazon reports, I took a quick peek on the German page of my “Love-Based Copywriting Method” book. And I discovered I actually had a review there. (In English, so yes I could read it.)
It was a one-star review and suffice to say the person REALLY didn’t like it. To the point of being a bit mean-spirited.
Which got me thinking — what is it about my Love-Based Copy Method book that triggers all these mean reviews?
It’s not like I don’t have other bad reviews on my books. But for some reason, this first book in the series seems to be the most triggering.
Then, I got more curious — because there was another similar thread with the bad reviews for the first Love-Based Copy book. Continue reading
Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services?
Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products and services using Love-Based Online Marketing and make money at it? Or this all a lot of pretty talk with no results to back it up?
The truth is that most of us have been trained to believe we have to use fear and manipulation to convince people to take our courses or buy our products and services.
But that isn’t the truth.
There is a different way. It’s more daring. It requires trust. But it IS working, just differently. Which is why I’m so excited to share this Love-Based Online Marketing case study today. Continue reading
For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing.
But what if I told you it didn’t have to be that way. That it’s entirely possible to market your business with love, using tactics and strategies that feel good to both you and your ideal prospects.
And the best part? When you do, you not only reach more of the people whose lives you’re so passionate about transforming, but you also grow your business effortlessly.
To help you get started with Love-Based Online Marketing today, I want to share 3 keys to Love-Based Online Marketing so you can begin building campaigns that you actually enjoy … and that attract, invite and inspire your ideal clients to work with you.
No more feeling “slimy” or “arm-twisty”—this is going to be fun!
Without further ado: Continue reading
If you’ve published a book (or are thinking about publishing a book) you may have noticed all the different ways people market and promote their books. (And if you’re using Amazon’s KDP Select program, it’s super easy to either offer your book for free or at a discount — although there are ways to do that without being in KDP Select.)
I’ve been doing some testing on the differences between free and 99 cents — I haven’t completed all my testing but here are some initial observations.
• Free seems to work best when you have something else to sell. And by something else to sell, I mean either a backend in your own business (i.e. a higher-priced product or program or coaching package) OR multiple books in a series. (So, you give one of the books in the series away for free so people get interested in the series and purchase the other books in the series). The multiple books in a series seems to work well for either fiction or nonfiction (clearly the business backend isn’t as effective for fiction).
• Cheap seems to work best if you don’t have much else to sell, either books or programs. Continue reading
March was an interesting month for me.
Along with taking a week off to celebrate my dad’s birthday (his first birthday since Mom passed), I also played a key role in the copy and marketing strategy of a major 7-figure launch, had a big sale of my novel “The Stolen Twin” and had to finish up the edits on not one but TWO books (my next novel “Mirror Image” coming out in May and my “Love-Based Online Marketing” book which is available at a special 99 cents pre-order price right now).
And, I’m even more proud of the fact I got it all done. March was a very busy but very productive month.
But, there were things that didn’t get done. Things that I normally would have pushed myself to do, and if I didn’t do them I would have beaten myself up over them. Continue reading
There’s a little-talked about secret around your business model, which is this:
The business model best suited to making your money NOW may NOT be the best business model for you.
You see, when you’re first starting out, the very best way for you to make money is to sell your one-on-one services to clients. (This also includes VIP days, which are basically full days you spend with a client working with them.) Continue reading
I recently read Elizabeth Gilbert’s “Big Magic” book, and in it she talks about how she decided to have a wild love affair with her writing. (I’ve since seen other quotes around this idea of having a wild love affair with your art or creative project — most recently Lady Gaga. I’m not sure who came up with this first or if it was someone other than Gilbert and Lady Gaga but there it is.)
As I wrote about a couple of weeks ago, I’ve decided to sink into the Divine Feminine this year, which means letting January become the “dreaming month” instead of having my whole year figured out by New Year’s Day.
And, I finally came up with my mantra/power theme for this year, which turned out to be Trust. (Actually, more specifically Trusting Myself.)
Which to me is a seriously unsexy theme. Actually, I felt like it was SUCH an unsexy theme I had every intention of not announcing it or telling anyone other than my spiritual mentor. (This is in direct contrast to my other yearly themes that I proudly posted to the world.)
But then, I went deeper. And the more I thought about it, the more I thought that maybe other folks have trust issues too, and just don’t realize it. Continue reading
If you take a few minutes and scroll through my blog, you’ll see a significant number of posts and references to sitting down and planning out your year before January 1 and how that is a good thing.
And … here I am, on January 11, 2016, admitting that I’ve done none of that this year.
Even worse, I haven’t even figured out a theme or a word for 2016 yet.
Other than some rough planning in my head as to what I want to accomplish, I’ve done nothing. Nada. Zip.
It’s not that I don’t believe in goals and planning anymore. I still even believe in the studies, like that famous Harvard study, that shows that people who write down their goals are far more likely to actually accomplish them.
And, even more puzzling, writing down my goals and plans HAS worked for me. There is no question that I have gotten more things done over the years because I planned them out.
So, what gives? Continue reading
My life has been dominated by two dreams.
In the first, I see my twin sister Cat at seven, the last time I ever saw her. She is all pink and golden – hair hanging in yellow ringlets, dancing blue eyes, rosy cheeks. She is beautiful, my sister. Light, sweet, charming. My opposite.
My father is pulling her as she sits in a little red wagon, laughing and waving. They’re in a wild, grassy field. Birds are twittering, crickets chirping. A butterfly flits by. Gently swaying grasses and colorful wildflowers brush against her, stroking her soft skin, loving her. She laughs and caresses their long, flowing stems.
But there is more in this field than plants, insects and birds. Fairies live here too – although they usually hide when people walk by with their heavy crushing footsteps, unnatural smells and callous voices. My father, plowing through with bent back and plodding footsteps, sends them cringing and scurrying away as well.
But then they hear the tinkling sound of my sister’s laughter. Continue reading
If you’d rather watch my video version of this story, just go here:
Back in 1998, I quit my job to become a fulltime freelance writer/copywriter.
At the time, there were no coaching, masterminding or mentoring programs that taught you how to set up and run a successful business (or, if there were, I didn’t know about them as the Internet was still in its infancy) so I went to the Small Business Association (SBA) and got myself a counselor.
When the counselor learned what my business plans were, he invited a retired freelance writer to come in and give me some tips.
Well, her “tips” turned out to be her trying to talk me out of becoming a freelance writer. For about 45 minutes, the conversation went something like this:
“Being a freelance writer is a really difficult way to earn a living.”
“Okay, what should I do?
“Can you get your job back?”
“No, I can’t get my job back.” Continue reading
Yes, you read that right.
I wrote “The Stolen Twin” over ten years ago. And it basically sat in a desk drawer until a few months ago when I pulled it out, dusted it off, and published it.
There are actually 2 business lessons you can take away from my story as to why it took me so long to publish my novel. (And I sincerely hope it doesn’t take you as long as it did me to birth your important work out into the world.)
(If you’d rather read the story, here’s the link.)
Today in the U.S., we celebrate Thanksgiving — one of my fave holidays. I mean, how can you go wrong when you combine great food, football and gratitude?
This time of year I always like to talk about gratitude — in fact I have a little article I wrote years ago that I typically send out (you can read it here: 3 Ways Gratitude Can Grow Your Business). Today, I wanted to do something a little different — I wanted to talk about what’s stopping us from having a gratitude practice.
It’s not like it’s any big secret that taking time each day to celebrate what we have to be grateful for pays off in massive returns. Super successful people like Tony Robbins have a daily gratitude practice (which they credit for growing their business and their success). And I just saw the results of another study where people who practice gratitude have stronger immune systems, feel happier and more optimistic, and are more generous and compassionate.
Seems like a no-brainer to have a gratitude practice, right? Yet, for many of us, we don’t.
So, let’s talk about what may be stopping us from cultivating a daily gratitude practice: Continue reading
This post is dedicated to all of you who want your “gift” to be perfect before releasing it to the world. I’m talking about those books and info-products and any other projects that aren’t quite ready and need “another round of edits” before they’ll be “perfect” and ready for the world.
August 2014, I released my first Love-Based Copywriting book. While on so many levels it was a big hit (the comments and feedback I received took my breath away — people telling me my book and message made such a huge impact on their business and life) it was also pretty flawed:
* The title wasn’t quite right. This is evidenced by some of the comments on Amazon — if you look you’ll see several pretty negative reviews, which were very difficult to read and process.
Now, once I was able to soothe my very hurt writer’s ego (which included a lot of angst where I obsessively looked at other books and said “they don’t have negative reviews like that, what’s wrong with my book?”) I realized that the problem was the title promised something the book didn’t really deliver (and even though I tried to fix expectations in the intro of the book, I clearly wasn’t successful). The reviews I’m talking about are the ones who comment on the teachings in the book — the ones that attack my writing style, including one memorable one that said the book was “absolutely dreadful” and I’m “writing to a 6-year-old” I can’t do much about except to acknowledge you just can’t please everyone.
So clearly the book was flawed. And yet, I still released it. Continue reading
You may have seen my launch last week for my “Love-Based Copywriting System: A Step-by-Step Process to Writing Copy that Attracts, Inspires and Invites” which was super fabulous on so many levels (not to mention generating a lot of interesting blog post ideas for me).
So, today I thought I’d start by sharing a few takeaways around doing a Kindle launch.
First off, this isn’t my first rodeo, and if you want to check out my other articles regarding launching on Kindle here they are:
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?
What I wanted to cover today is more around what your goal is for writing and publishing a book.
Look, there are a lot of really great reasons to have a book. If you are a business owner, there is nothing that sets up your credibility like having authored a book. (And, it pains me to say it, but having been involved with those collaborative books where everyone provides a chapter, it’s just not the same for your credibility than handing a prospect an autographed copy of YOUR book. Not to mention handing YOUR book to radio/podcast/television hosts.) Continue reading