What if you CAN’T have it ALL?

Today’s article is from Val Bullerman, who I also interviewed on PW Unplugged Radio, and this is a fascinating take on wanting it all.GuestBlogPost_02

That, in fact, maybe by saying “we want it all” it’s actually hurting us more than helping us.

During our interview, Val and I chatted about both inner game (mindset) and outer game (business strategies) and how even a really hot business strategy can completely go off the rails if our mindset/inner game isn’t on board.

And that’s what she talks more about here — how even with the best intentions, our mindset could be derailing ourselves.

Let me know your thoughts in the comments below. And enjoy!

by Val Bullerman

In our world today we hear, “You can have it all!”   What does that really mean?  Ever thought that by wanting it ALL, it might be keeping you from getting what you really want?

Continue reading

PW Unplugged Radio — Val Bullerman & Taking a Global Leap In Your Busines


In today’s episode of PW Unplugged Radio, Val Bullerman, the Fearless Business Coach, and I tackle two hot topics — a cool new strategy to attract more clients and build your community and how to cultivate the mindset to take advantage of those cool new strategies.PW-Unplugged_01

As you probably know, a successful entrepreneur does both — has hot “outer game” strategies to attract and invite clients into their business plus has the “inner game” mapped out so their subconscious doesn’t get in the way of implementing those hot “outer game” strategies.

So, what we did in this podcast is combine the two — share a new strategy that had a “Val” twist on it, plus talk about how she got her mindset aligned to implement it. Continue reading

Life, Biz and the Pursuit of Happiness — Launching Yourself Into the Next Level

One of the things I’ve realized over the past couple of weeks is how much launches are tied into stepping into your next level or playing a bigger game in your business.PersonalJourney_02

Think about it — when you’re ready to take the next step in your business (or maybe it’s a quantum leap), that may mean you need to change an existing product or program or start a new one. (And in order to fill it, you of course need to launch it.)

…Or maybe you’ve decided you need to host your own event. (And in order to fill that, you’ll need to launch it.)

…Or maybe you’re going to offer different services — again a launch can help get the momentum going. Continue reading

The Writing Life — Traveling to Uncharted Lands

Now that the dust has settled from the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients,” I’m feeling like my to-do list has grown rather than shrunk.PenInk_150

Along with wanting to get started on my next book, to continue the love-based copy teachings (the outline is done, I just need to sit my tushy down and start writing), I also have an entire list of clean-up items that need doing (little things like rewriting my bio to include my new book — doh!). AND it’s finally sunk in that promoting my book doesn’t stop now. If I really want to make the difference I know that book is here to make, I have to keep promoting it.

And I’m wondering, how am I going to fit all of this in my already full schedule? Continue reading

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action, nothing to do with protecting your intellectual property or putting a copyright on something).DoItForYou_03

You know direct response copy can help you grow your business and get your gifts out into the world in a bigger way, (not to mention bring to life that elusive “make money while you sleep” notion you keep hearing about). But it makes you feel “yucky” — doesn’t it? It doesn’t feel authentic to you, your business or your brand, and even feels slime-y and sales-y.

So what do you do?

Until now, your choices were to suck it up or just suffer knowing you’re never going to grow your business, or make the big difference you were meant to make. But with love-based copywriting, all that changes.

Now you can enjoy the results of direct response copywriting without suffering through the icky-ness. And that’s because a lot of traditional direct response copy is fear-based, which means it triggers emotions like fear, guilt and shame. But you don’t have to trigger those emotions, you can instead trigger love-based emotions such as love, hope and respect.

So how do you do that? Below are 3 keys to get you started. Continue reading

PW Unplugged Radio — Building Your Business the Love-Based Way


PW-Unplugged_01In today’s episode of PW Unplugged Radio, it’s just me and we’re taking the concept of love-based copywriting, love-based marketing and love-based business even deeper.

As many of you know (and probably experienced first hand) marketing on the Internet ain’t what it used to be. It’s getting more and more difficult to get your emails open, read and clicked on, it’s getting more and more difficult to fill your programs and sell your products using Internet marketing methods.

So, one way to combat this is to look for other ways to cut through the clutter to get your message noticed. And while that’s certainly important and we all should be looking at that and incorporating new ways into our business, I personally don’t think that’s the only way we should rely on.

To me, this is where the love-based philosophy can really shine. MORE

You see, what I teach in my new book “Love-Based Copywriting — How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients” LINK TO AMAZON can be used for more than just writing copy. It also can be used as a basis for creating community in your business. I believe that if you create a community, not just build a list, but create a community of people who love you, love learning from you and love telling the world about you, that’s how you can continue to thrive even in this time of declining clicks, opens and conversion rates.

So in this podcast I talk about some ways you can start to build community in your business and how to expand the teachings from my “Love-Based Copywriting” book so you can build a business you love and that loves you back.

And if you want to get your own copy of my book, here’s where you can get it your Kindle copy

Life, Biz and the Pursuit of Happiness — The Value of a Pause

I’m back from taking a well-deserved weekend off after the successful launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires, and Invites Your Ideal Prospects to Become Ideal Clients.”PersonalJourney_02

I spent the weekend enjoying lots of offline activities — almost finished this last season of Game of Thrones (yes I FINALLY know what happened at Joffrey’s wedding, although I still don’t know how it’s going to work out with Tyrion so no spoilers please). I cooked a very healthy soup made with veggies I got from our local co-op basket. I finally finished unpacking from my Summer Adventure and other traveling. I slept. I exercised. I played with my doggies.

Needless to say, I feel soooo much better today (not to mention I’ve been getting things done like no one’s business this morning) but the sad part is I almost didn’t take that time off. Continue reading

The Writing Life — Are You Writing Using Your Reserves?

So last week was the big week — the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.PenInk_150

As you can imagine, I’m feeling pretty wrung out and spent right now. (Even taking out the emotional reaction to the amazing support and love, which I wrote about in last week’s The Writing Life, launches are pretty tiring in and of themselves.)

And that got me thinking about something I’ve talked about before — how writer’s write and non-writer’s have excuses for not writing, and how can you tell the difference between when you should be writing (even if you don’t feel like it) and when you should be taking a break.

And one thing that popped into my head is an exercise my friend Christine Arylo teaches (in fact, you can hear her talk about it in more detail on my PW Unplugged episode right here) but in a nutshell this is how it goes. Continue reading

Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1

As you can probably imagine, this has been an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”LoveBasedBook_03

Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch.

Now, there are 2 parts to a launch — the outer game (which is the actual book launch strategy) and the inner game (which is your mindset or what’s going on in your head during the launch). I’m going to talk more about the inner game in my two upcoming columns — The Writer’s Life and Life, Biz and the Pursuit of Happiness — and starting with this post, I’m going to cover the outer game strategies. (This post is the first of a series where I’ll break the book launch down.)

First off, why did I choose the Kindle platform on Amazon to launch my book? (Especially since I heard from A LOT of you who did not care at all for Amazon — I think some of you even went so far as to compare Amazon to the devil.) Continue reading

PW Unplugged Radio — The Story Behind Love-Based Copy


PW-Unplugged_01On today’s episode of PW Unplugged Radio, it’s just me and I thought I’d do something a bit different. I decided to share in more detail the story behind how I wrote my “Love-Based Copywriting — How to Attract, Inspire and Invite Your Ideal Prospects to Become Ideal Clients.”

You see, I know so many of you struggle trying to figure out what you’re supposed to be doing in the world — you know you’re supposed to make a difference, to leave the world a better place than how you found it, but you have no idea how you’re supposed to do that. You’re not sure what your gifts or message or brilliance really is, or maybe you have some idea what your brilliance is but you have no clue how you’re supposed to either build a profitable business around it or make the difference you know you’re meant to make in the world. Continue reading

Life, Biz and the Pursuit of Happiness — Fear of Success

I’m in the middle of my big launch of my NEW book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires, and Invites Your Ideal Prospects to Become Ideal Clients” and it’s going even better than I had hoped.PersonalJourney_02

AND it’s brought up some really interesting emotions.

I touched on this yesterday in my The Writer’s Life column, but it felt like it deserved a shout out on my Entrepreneurial column as well.

I don’t know if what’s going on is fear of success exactly, but what I AM noticing in myself is an urge to close down when good things come rushing toward me. Continue reading

It’s here! Free book to help you sell with love, not fear

Today is the day! My “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” is officially being launched!
And to celebrate, I’m giving it away for free on Amazon Kindle for 5 days — just go here to download it:

>> Download Love-Based Copy Book For Free <<

Don’t have a Kindle? No worries! You can use a free Kindle app on your computer, smart phone or tablet to read it.

(And if you don’t want anything to do with Kindle, just email Info@MichelePW.com and I’ll send you a PDF.)

I’ve been meaning to write this book for, well forever I think, because for years I’ve been hearing over and over how much conscious, heart-centered entrepreneurs just like you hate traditional direct response copy. Too pushy, too sales-y, too hype-y, too slime-y.

That’s because traditional direct response copy is based on fear — which means it triggers emotions like fear, shame, guilt, etc.

I propose a NEW way of using direct response copy, which is based on love, and attracts, inspires and invites your ideal prospects to become your ideal clients.

If you like the sound of that, then all you need to do is click on the link below to download my new Love-Based Copywriting book for free (and I would adore it if you also left a review as well).

>> Download Love-Based Copy Book For Free Until Wed <<

The Writing Life — How Do You Deal With Success?

Yesterday was the big day. My new book “Love-Based Copywriting — How To Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” officially launched!PenInk_150

(You can get all the deets right here: http://www.LoveBasedCopywritingBook.com)

I wrote a little about this last week here and here — how the Universe is lining everything up for me and it’s all falling into place externally…but internally Resistance is showing up.

And what’s been fascinating for me during this time is what my reaction has been with all the wonderful, good things that have been happening.

You see — there’s a lot of talk (and important, much-needed talk mind you) about what to do when bad things happen. That successful entrepreneurs pick themselves back up, dust themselves off and keep going.  Continue reading

3 Simple Steps to Taking a Quantum Leap in Your Biz

Taking a quantum leap means transforming your business quickly. It means going from $200,000 to a million in a year. It means seeing opportunities fly to you effortlessly. Sounds great, right?

If you’re ready – if you want to take a quantum leap, but aren’t sure how to do it, here are 3 steps to get you started:

1. Think big. Taking a quantum leap isn’t going to work if you’re thinking small. So the first thing you need to do is make sure you’re thinking big. And, maybe even more than that, make sure you’re READY for your business to BECOME big. If you’re not comfortable or if there’s some blocks or obstacles around you growing your business to its fullest potential, you’ll never experience a quantum leap. Continue reading

PW Unplugged Radio — Tina Forsyth & The Purpose Paradox


Today on PW Unplugged, I had an interesting conversation with Tina Forsyth — who is better known as the founder of the OBM (Online Business Managers) Certification Training — about how your purpose can interfere with your business and your success.PW-Unplugged_01

What made it interesting is how unlikely, on many levels, this conversation was. Tina and I are pretty similar — both of us have been knocking around this crazy Internet world since it first started taking off about a decade ago, and for the most part, both of us dealt with mainly “outer game” strategies — the steps, strategies and tactics you need to have a successful business.

So the fact the two of us delved into this more “inner game” (mindset strategy) was a bit of a hoot. Continue reading