For many entrepreneurs, when you first start your biz, you end up with a one-on-one service delivery model. In other words, you sell whatever you do (typically it’s some sort of service) one-on-one to clients.
While this tends to be the easiest, fastest and cheapest way to get a new biz off the ground, it’s not without its limitations — specifically you’re selling your time and you really haven’t leveraged yourself.
Now, you may be expecting me to dive into other business models — like selling group programs and info-products — and to talk about how “much better” they are than the one-on-one service delivery…but that’s actually not where I’m going today.
No, today I want to talk about what makes YOU happy.
Read the rest of this entry »
Podcast: Play in new window
Today on PW Unplugged Radio, I asked my good friend, Wealthy Thought Leader Andrea J. Lee, to look into her crystal ball and tell me what the future holds for businesses and entrepreneurs everywhere — especially those trends involving the Internet.
Andrea is one of the smartest people I know, and she has a knack for seeing future trends in business (well, probably anything for that matter but we’ve only chatted about business and entrepreneurial trends — maybe I’ll need to ask her for style tips or new food trends the next time we talk). If you’re wondering what’s the next hot thing is in websites (and internet marketing in general) and how you can capitalize on it to grow your biz, this is definitely podcast is definitely for you. Read the rest of this entry »
“Thank you so much Michele…very helpful. What about joining Blogengage, Triberr and Blogsurfer? Are there any you prefer and are the ones I listed good options? What about Ezine Articles? Any advice for more exposure would be greatly appreciated.”
As you can see, Wendy wrote in a Part 2 question (yay!) and since I thought the answer would be helpful to all of you, I decided to turn it into the next Ask PW column.
First off, to answer your direct question, I don’t know much about Blogenage, Triberr and Blogsurfer (although I’ve seen a couple of bloggers talk about Triberr and say they really liked that platform so you may want to try that one first). I’ve also seen a few folks talk about Biz Sugar, so that may be another one to check out. Ezine Articles used to be a great place to promote your site and blog, but with Google changing the rules for guest blogging, I’m not sure where that’s going to go. Read the rest of this entry »
So today I wanted to wade in even deeper around this issue of only focusing on a money breakthrough to the exclusion of the rest of your personal and spiritual development. Focusing on having a money breakthrough was not only how I started my personal development journey but it was also all I cared about on that journey for 8 years. (You can read the beginning here and here.)
First off, this pertains to more than just money — if the sole reason you’ve delved into personal growth is to find a soul mate or get healthy, you’re walking the same rocky path I was.
And the problem with that path is it brings you no peace. Sure you may have breakthroughs in the specific area you’re focusing on — like for me I did end up breaking 6 figures and continuing to double and triple my income — but it brought me no peace. Or joy. Or happiness.
Instead all my same anxieties and worries just kept right on dodging me. I never felt like I could really relax, that at any minute everything could come crashing down. Read the rest of this entry »
Normally I don’t join things like the Ultimate Blog Challenge (even if they are free). So it surprised me that I found myself on the registration page signing up the day before it was supposed to start.
The Ultimate Blog Challenge is about me blogging every day for a month starting April 1. Now, when I joined, I was already blogging 5-6 times a week since mid-January and I had a routine down with that, so it was just a matter of adding a couple more days to my blogging schedule each week.
It’s actually been fun and I’ve enjoyed being in the UBC community and seeing what other folks are doing, but what it really highlighted for me is how important it is to let your muse know what you’re up to.
Let me explain — at the end of September I was at an event where it became clear I needed to start a podcast. I didn’t really trust this thought at first — a podcast? Me? I didn’t really think I liked interviewing people (more on that in a later column) I CERTAINLY didn’t think I had the time to start a podcast. Read the rest of this entry »
When you’re faced with money challenges in your biz, likely the last thing you want to hear is “you need to spend money to hire a coach or buy a product or a program.”
But sometimes, if you really want to move forward and bust through your money blocks for good, that’s what you have to do.
While it’s possible to do a lot work by yourself, you may find you hit a plateau you aren’t able to bust through on your own or you never really “fix” the problem, but instead you’re just putting a Band-Aid on it.
So, if you’ve hit a rough patch and you’re not sure what to do to get out of it, here are a few suggestions: Read the rest of this entry »
If you’re new to using personal development tools to get over your mindset blocks (like blocks around money or success or sales … or really anything that’s keeping you from growing your biz) this handy dandy checklist of the 7 top tools is a great way to get you started.
- Affirmations — Some people swear by affirmations and some people swear they don’t work. I say they don’t cost anything and they don’t take much time, so why not give them a try? Sometimes when things are bleak, it’s helpful to focus on affirmations — if nothing else, it helps you concentrate on abundance instead of lack. So the way affirmations work is make sure you use present language — for instance “I attract wealth and abundance.” To make them even more powerful, combine writing them down with saying them out loud. Read the rest of this entry »
The further you go down the entrepreneurial path, the more you see the myriad of ways entrepreneurs are able to keep themselves from having the success they dream of.
Which is why having a lot of different mindset tools in our toolbox can really help us keep moving forward.
My recent PW Unplugged Radio guest Success Coach Kate Beeders talks about one big mistake entrepreneurs make — I’ve included her blog post below. Enjoy!
By Kate Beeders
Over and over again I keep seeing entrepreneurs repeatedly make the same mistakes that is ultimately taking them off the fast path to success. Read the rest of this entry »
Podcast: Play in new window
In today’s episode of PW Unplugged Radio, Success Coach Kate Beeders and I chat about yet another personal development tool I was a bit skeptical about in the beginning — namely Emotional Freedom Technique (EFT) or tapping. How on earth could tapping on yourself actually reset your mindset and rewire your brain so you can bust thru money blocks?
Well, believe it or not, it DOES actually work, so today we dug right in to get to the bottom of how it works, why it works and how you can use it to bust through your own blocks that are holding you back from biz success. Read the rest of this entry »
“I am so confused about blogging, I have a blog but just don’t know how to get it out there so people can see it, nor do I understand the RSS feature. I have only used my social media (FB, LinkedIn and Spiritual Networks) to announce my blog posting. Can you help me with how to do this right and efficiently? Thank you.”
Hi Wendy — so glad you wrote in!
First off, RSS stands for Really Simple Syndication. Basically how you can use it is to automate your blog promotion — for instance you can add that feed into a program such as HootSuite and every time you post, the article will show up on various social networking platforms.
Now the fact you announce your blog posts are a great first step, but there are certainly other things you can do. Read the rest of this entry »
Last week I talked about the start of my personal development journey and how searching for a money breakthrough (specifically how to break through the money plateau I was stuck at) was the driving force behind me starting down this path.
Now, this was both a good thing and a bad thing.
What was good about it — it got me started. I probably never would have done any personal development work if I wasn’t so bound and determined to break though my money blocks. And for that I will be eternally grateful. Read the rest of this entry »
“As an artist, you reach for the pen that’s full of blood.”
Back in 2001 when I first started promoting my copywriting services online, I had this idea about creating a website called Creative-Niche.com, that would be all about creativity. But it would be more than just lots of fun info about creativity, I wanted that site to help inspire creativity.
This was actually before blogs as we know them existed (I know, I know — I’m feeling old even as I type this). At the time, bloggers looked more like people writing an online diary (and WordPress hadn’t been invented yet) so it didn’t occur to me to go that route. Instead I put together a pretty complex schedule to update the website on a regular basis. (Remember, back then updating websites was a pretty big undertaking — no easy WordPress themes to help you out.) Read the rest of this entry »
So I started this week with my podcast “It’s Not Enough to Just Use Pain in Your Copy/Marketing,” which covered a more advanced way of looking at pain in your marketing — specifically that there are 2 levels of pain.
There’s the “dull ache” pain, which, while irritating, is tolerable and therefore isn’t enough to convince your ideal prospects to take action and actually do something about it (and a lot of times you end up here when the pain you put in your copy is too vague). Then there’s the sharp, “I’ve got to get this outta of my life NOW” pain, which is where action happens — your ideal prospects not only invest right now, they’re also far more likely to work your program and see the transformation.
If you haven’t already, I would encourage you to listen so you can hear the whole picture (I also include real life examples to help you implement this in your own biz).
Then I talked about how to reframe pain in my article “Pain versus Pleasure – A Reframe of Using Pain in Your Marketing“ yesterday.
Today I want to just close the loop and give you a few tips on the best way to use pain in your copy. Read the rest of this entry »
If you’re like a lot of entrepreneurs, you’ve probably heard that you need to use pain in your marketing if you want to be successful (more specifically, you need to put your ideal client’s pain in your marketing materials).
And if you’re also like a good number of entrepreneurs (particularly conscious, heart-centered ones) you’re probably uncomfortable using pain in your marketing and would rather just focus on the pleasure or transformation.
Well, I’d like to give you a different way of looking at using pain in your marketing. I feel like it’s a disservice to your ideal clients to NOT use pain in your marketing.
Here’s why. Read the rest of this entry »
Podcast: Play in new window
In today’s episode of PW Unplugged Radio, it’s just little ‘ole me again so I decided to take advantage of that and give you a more advanced training on how to use pain vs pleasure in your copywriting and marketing.
In fact, what I share today is something even successful entrepreneurs miss in their marketing (and I know this because I’m often the one called in to help them boost their sales and this is the mistake I see). I include 2 examples as well to help you apply what I teach in your own biz.
Love to hear your thoughts so share below (plus if you want to share some of your own examples of using pain in your marketing I would love to see it). Enjoy!
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