This post is dedicated to all of you who want your “gift” to be perfect before releasing it to the world. I’m talking about those books and info-products and any other projects that aren’t quite ready and need “another round of edits” before they’ll be “perfect” and ready for the world.
August 2014, I released my first Love-Based Copywriting book. While on so many levels it was a big hit (the comments and feedback I received took my breath away — people telling me my book and message made such a huge impact on their business and life) it was also pretty flawed:
* The title wasn’t quite right. This is evidenced by some of the comments on Amazon — if you look you’ll see several pretty negative reviews, which were very difficult to read and process.
Now, once I was able to soothe my very hurt writer’s ego (which included a lot of angst where I obsessively looked at other books and said “they don’t have negative reviews like that, what’s wrong with my book?”) I realized that the problem was the title promised something the book didn’t really deliver (and even though I tried to fix expectations in the intro of the book, I clearly wasn’t successful). The reviews I’m talking about are the ones who comment on the teachings in the book — the ones that attack my writing style, including one memorable one that said the book was “absolutely dreadful” and I’m “writing to a 6-year-old” I can’t do much about except to acknowledge you just can’t please everyone.
So clearly the book was flawed. And yet, I still released it. Continue reading
You may have seen my launch last week for my “Love-Based Copywriting System: A Step-by-Step Process to Writing Copy that Attracts, Inspires and Invites” which was super fabulous on so many levels (not to mention generating a lot of interesting blog post ideas for me).
So, today I thought I’d start by sharing a few takeaways around doing a Kindle launch.
First off, this isn’t my first rodeo, and if you want to check out my other articles regarding launching on Kindle here they are:
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 1
Post-Mortem — Anatomy of a Successful Amazon Kindle Book Launch (“Love-Based Copywriting” Book) part 2 — What went wrong?
What I wanted to cover today is more around what your goal is for writing and publishing a book.
Look, there are a lot of really great reasons to have a book. If you are a business owner, there is nothing that sets up your credibility like having authored a book. (And, it pains me to say it, but having been involved with those collaborative books where everyone provides a chapter, it’s just not the same for your credibility than handing a prospect an autographed copy of YOUR book. Not to mention handing YOUR book to radio/podcast/television hosts.) Continue reading
To celebrate the release of my brand new book, “Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites,” I thought I’d give you a little taste of what you can expect from the book. (And if you haven’t gotten it yet, I’m so excited to invite you to get the Kindle edition for FREE, right now through Saturday, October 24, here.)
Step 1. Get to know your ideal clients.
You’ve probably identified your niche market or target market, but I believe it’s critical that you go deeper. While niche markets or target markets are usually based on external factors like demographics (age, career choice, number of children, income level), your ideal clients are based on internal factors like values, motivations, and core beliefs.
Get to know your ideal clients like you would your friends.
The newest addition to the family, my “Love-Based Copywriting System” is here! And to celebrate, I’m giving away the Kindle version for the next 5 days. Watch the video to get all the details, then go here to get your copy:
Love-Based Copywriting Book
In the movie “Jerry Maguire,” Jerry’s life is turned completely upside down. He loses everything only to gain everything he ever wanted.
But, you know how it all started? Because he wrote a manifesto.
He wanted to change his industry. He saw a problem and decided to do something about it.
And, eventually, he did make a difference.
Now, putting aside the part where his life absolutely collapses for a time, the point is none of it would have happened if he didn’t write the manifesto. Continue reading
I know Mondays have gotten a bad rap over the years. The weekend is over, it’s the start of the work-week and its endless to-do lists, frantic running around and feeling like your time is no longer your own.
(And, if you don’t like what you’re doing for a living, all those overwhelm feelings just got amped up.)
But the real problem is if Monday is lousy, that just sets the rest of your week up to be lousy too. So, wouldn’t it be awesome if you could start your Monday off feeling great about yourself and the week ahead?
What’s helped me to do exactly that is a combination of mindset/inner game habits along with good old-fashioned time scheduling. Continue reading
One of my fave guilty pleasures is “Cutthroat Kitchen.” If you’re not a fan of the show (What?!?! That can’t possibly be?!?!) what it is is a competition cooking show where 4 chefs bid to sabotage each other, with the last one standing the winner.
What’s fascinating to me is how much it’s taught me about sabotage.
You see, there are actually 2 forms of sabotage:
* What the chefs do to each other (in other words, what someone else is doing to you)
* What you do to yourself (in other words, how you sabotage yourself). Continue reading
My good friend and client Lisa Sasevich is the one who first introduced me to the concept of “committed but not attached.” And the first time I heard it I thought “what on earth is she talking about? That makes no sense.”
You see, if you’re anything like me, you too may have confused what it means to be attached versus committed. And maybe (like me) you actually may be afraid that if you AREN’T attached to the process, you’re somehow letting the process down and opening yourself up to failure.
It’s taking me a long time to sort out being attached versus being committed — when you should be attached versus when you should only be committed — but the more I’ve relaxed being attached, the more I’ve attracted abundance into my life and business. Continue reading
Years ago, I was a master at studying what the successful entrepreneurs do.
But just because I studied it, didn’t mean I actually did it. (Even though I was convinced the key to my happiness and peace of mind was becoming more of a success, somehow I never could find the time to actually create and use the success habits they had.)
Having a morning ritual was one of those success habits I knew about. It sounded easy enough, and yet I somehow never managed to actually do it.
First, let’s talk about what a morning ritual actually is. Continue reading
Although I dislike the term list building (I prefer community building) there’s no question that engaging in activities that actively grow your list/community is crucial for your success as an entrepreneur.
There’s also no question that one of the quickest ways to grow your list/community is by having partners promote you.
And, despite all its issues, email is still the gold standard for any sort of promotion.
Okay, so knowing that one of the best and fastest ways to grow your list/community is by having partners send an email to their list/community, how can you make that happen?
Answer — by giving them something to promote. (And, in most cases, offering something valuable in exchange for your prospect’s contact information and permission to reach out to them, is the way to go.)
Two of the biggest ways to have partners promote you include you launching a product or program and having your partners promote it or you hosting some sort of free giveaway or telesummit/video summit, where you have partners who provide content and promote in exchange for also building their lists/communities.
I’ve covered launches in other posts, so today I thought I’d cover 3 tips to hosting a successful giveaway or telesummit.
But before I do that, let me quickly explain giveaways and telesummits/video summits. Continue reading
If you’re going to get big, you’re going to have to learn to deal with it.
That’s the advice many of us receive when we take those first tentative steps to get our work into the world in a much bigger way.
The bigger you get, the more you’ll be criticized or just have nasty things said about you (or even to you — anonymously online of course). So, chalk it up to jealously and move on.
Now, full disclosure, I also believed this sage advice…until a couple of weeks ago.
After the death of my mother, I wrote a blog post as a tribute to her. And while 99% of the feedback and comments I received was how beautiful it was, I also got one of the nastiest, mean-spirited, hateful comments I’ve ever received in all my years of being online. (The person called me self-centered and spiteful and said I clearly hated my mother among other things — I thought of posting it but then I didn’t want to give her the attention she’s clearly craving.) Continue reading
You know those posts where someone talks about how “grateful” they are to be an entrepreneur and have the freedom and flexibility to drop everything for an emergency and have their business not miss a beat?
Yeah, they annoy me too.
They are especially annoying to me now as I begin to navigate the “new normal” and make my way back from the transition and passing of my mother.
It’s not that there isn’t some truth in what they’re saying, and I too am grateful I have systems in place and a team that can function at a very high level without me.
But, like I wrote last year about the “truth about working everywhere and anywhere” as an entrepreneur, it’s not the whole truth. Continue reading
When I was a teenager, my mom handed me a section from the newspaper.
“What’s this?” I asked.
“It’s a Mother’s Day contest,” she said.
I looked. You were supposed to write an essay honoring your mother and the top essays would not only win a prize but also be published on Mother’s Day.
I tossed the paper aside. “I don’t know what I would write,” I said.
You see, I was in my “stubborn difficult teenage brat” phase. This was also the time in my life where I would attend our high school football games and deliberately not look at the scoreboard at the end so when my mom would ask what the score was (and ask she always did because she loved her football) I would tell her I didn’t know. And she would sigh.
Sometimes I would even tell her I didn’t know if we won or lost. Just to irritate her.
But I didn’t forget she asked. I secretly read all the entries when they were published and wondered if it was possible that I could have written an essay for her. Continue reading
Today I take a moment to ponder all what death has taught me.
My first dog, Amber, died unexpectedly in my arms at 6 years old. She just collapsed one day and died. I was horrified and hysterical. At that time I had been lucky enough to barely witness death in my life — I still had 3 living grandparents.
My second dog, Maddie, had lung cancer and I listened to her for 2 weeks struggling to breathe at night, not being able to sleep. Finally one night my husband couldn’t stand it anymore so we woke the vet up to put her down — I got in the car with her and she suddenly collapsed and died in my arms. I felt exhausted and empty. Continue reading
If you’re like a lot of creative artistic souls, you may have struggled wondering if you’re “creative enough” or “more creative than so-and-so” (although comparing yourself to anyone is never a good idea).
Well, today is you’re lucky day! I created a quiz to help you figure out how creative you are. Continue reading