Resources for Writers
If you're anything like me, I'm always looking for ways to move my writing career forward. Hence the inspiration behind this section.
In addition, I'm a columnist for Creativity Connection, a newsletter devoted to writers. It's published by the folks who work at the Division of Continuing Studies at the University of Wisconsin-Madison. Creativity Connection "offers information, encouragement and inspiration to writers of all shapes and sizes." For a free issue, contact Marshall J. Cook, firstname.lastname@example.org or 608-262-4911.
Feel free to contact me with any feedback you have on this section or anything else on this site. I'd love to hear from you.
General articles for all writers -- includes tips on writing, creativity, marketing and career management:
Specific promotional and business-building articles for copywriters -- includes information about writing successful copy:
Business forms for copywriters:
These forms are pdfs. To view, you'll need Acrobat Reader. Go here for the latest version. PC users right click to download reports. Mac users hold down mouse button to download reports.
Sample proposal and contract for copywriters
Sample information gathering form
Standard proofreader's marks
Specific promotional and marketing articles for authors (both fiction and nonfiction) -- will include tools for successful public relations and online strategies:
From Creativity Connection
"Forget Everything You Ever Knew About Marketing It's All About To Change"
From Creativity Connection
"Permission Marketing The Future of Marketing"
From Creativity Connection
And don't forget to get your Rev Up Your Results! toolkit – $89 value Yours Free.
For more resources, also please check out my Articles by Michele. And don't forget to get your Rev Up Your Results! toolkit – $89 value Yours Free.
Feel free to contact me with any feedback you have on this section or anything else on my site. I'd love to hear from you.
Love and success,
Bestselling Author of Love-Based Copywriting Books
“Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.”
Chief Executive Officer
“I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. I really want to recommend that you contact Michele and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.”
The Queen of Sales Conversion
“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.”
Founder of Alexandria Brown International
“As an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!”
Melanie Benson Strick
“Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!”
Author, "How to Charge What You´re Worth and Get It!"
“Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!”
Michelle Van Otten
Ultimate Outdoor Fitness, LLC
“With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.”
Linda H. Hunt
When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.
As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.
She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” “Love-Based Money and Mindset” and “Love-Based Goals.” These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.
In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3–book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin–Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.