Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 7

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 8

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 9

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 12

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 13

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 14

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 17

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 18

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 19

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 22

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 23

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 24

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 27

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 28

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 29

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 32

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 33

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 34

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 37

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 38

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 39

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 42

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 43

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 44

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 47

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 48

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 49

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 52

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 53

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 54

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 57

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 58

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 59

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 62

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 63

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 64

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 67

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 68

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 69

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 72

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 73

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 74

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 77

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 78

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 79

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 82

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 83

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 84

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 87

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 88

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 89

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 92

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 93

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 94

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 97

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 98

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 99

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 102

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 103

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 104

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 107

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 108

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 109

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 112

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 113

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 114

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 117

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 118

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 119

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 122

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 123

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 124

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 127

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 128

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 129

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 132

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 133

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 136

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 137

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 138

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 141

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 142

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 143

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 146

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 147

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 148

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 151

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 152

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 153

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 156

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 157

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 158

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 161

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 162

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 163

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 166

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 167

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 168

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 171

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 172

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 173

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 176

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 177

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 178

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 181

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 182

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 183

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 186

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 187

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 188

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 191

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 192

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 193

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 196

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 197

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 198

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 201

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 202

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 203

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 206

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 207

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 208

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 211

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 212

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 213

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 216

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 217

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 218

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 221

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 222

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 223

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 226

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 227

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 228

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 231

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 232

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 233

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 236

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 237

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 238

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 241

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 242

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 243

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 246

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 247

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 248

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 251

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 252

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 253

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 256

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 257

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 258

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 261

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 262

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 263

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 266

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 267

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 268

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 271

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 272

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 273

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 276

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 277

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 278

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 281

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 282

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 283

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 286

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 287

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 288

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 291

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 292

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 293

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 296

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 297

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 298

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 301

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 302

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 303

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 306

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 307

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 308

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 311

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 312

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 313

Copywriting 101: How to Get Your Customers to Take Action

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.

So, what is a call to action? It's telling people what action you want them to take. Typical calls to action include:

Hurry in today.
Buy now.
Call now.
Visit now.
Click here now.

Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.

But, you might be thinking, isn't it obvious? Why else would you be running an ad if you didn't want people to buy what you're selling?

Good question. And it's true, people do know (if they stop to think about it) that you would probably like them to buy from you.

However, the unfortunate truth is your potential customers aren't going to spend that much time thinking about it. People have too much going on in their lives to spend very much time and energy on your business. If they do read your ad or promotional material and it doesn't contain a call to action, they'll likely say, "Oh, that's nice" and go on to the next thing.

And even if they were interested in purchasing your offerings, they may not know what their next step should be. Do they pick up the phone? Go to a specific Web page? Visit a store? And if they don't know what they should be doing, chances are they won't do anything at all.

So you need to tell your potential customers what you want them to do. (Remember, people are busy, and if you don't make doing business with you easy, they probably won't do business with you at all.)

So, back to the above call to actions. Did you notice they all had something in common? The word "now" (or, in the case of the first one, "today").

If people think they can buy from you anytime, they'll say "oh, I can do this later." And later rarely comes. You need to give them a reason to buy from you right now, while they're interested. Adding the "now" or some other urgency or scarcity technique (maybe a limited time offer or few copies left statement) is a great way to push people into doing what you want them to do right now and not later.

While we're on the topic of calls to action, I want to talk about one other type of advertising campaign where you rarely see calls to action. These are called branding campaigns. Typically they're shown on national television by big corporations (MacDonald's, Nike, Starbucks, Target). In those instances, the businesses are building a brand that will cause you think of that business first when you're interested in purchasing their products. For instance, when you're hungry, you think MacDonald's. You need new athletic shoes, you think Nike. You're dying for that cup of joe, so you think Starbucks, etc.

While there's nothing wrong with branding campaigns, they are tougher to track than campaigns with a specific call to action (Sale ends Saturday, call before Friday to receive your free gift, etc.) Those campaigns are also called direct response because you're asking the customer to respond directly. Direct response campaigns can be tested, so you have a good idea what's working and what's not (and can tweak the campaign accordingly). And, if the campaign doesn't require getting a salesperson involved (i.e. if the call to action is for the customer to whip out his wallet right there) the campaign will just run itself (and make money all by itself).

(One note: You do need to do more than add a call to action to have a strong direct response campaign, but that doesn't negate the power a call to action can bring to your campaigns.)

Branding campaigns are nearly impossible to test, track and tweak. They either appear to work or don't appear to work. And if they don't appear to work, it's very difficult to start tweaking to improve the response rate.

However, branding is still very, very important. As a business owner, you need a good brand and you need to communicate that brand effectively. And sometimes it makes sense to run a branding campaign.

However, my advice for most situations is to combine branding and direct response. Your brand is clearly communicated in your ads and promotional materials, but you also take advantage of some direct response techniques at the same time.

If nothing else, make sure you don't forget the call to action.

Creativity Resources -- Write Your Call to Action

Want to include a call to action in your promotional materials but don't know where to start? Here's an easy step-by-step formula:

1. Figure out your purpose for the ad or promotional material. Why are you running this ad, creating this Web site, printing this brochure? (And no, an acceptable answer is NOT because everyone else has one.) Is it to generate leads? Get your name out there? Get people to buy? Or what?

2. Now write it down.

3. That's it. That's your call to action. Whatever the end result you want for the campaign is what you should be asking people to do.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2018 MichelePW all rights reserved.

Back to Articles

About Michele

Michele PW

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her southern squirrel hunter Cassie.