Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 7

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 8

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 9

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 12

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 13

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 14

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 17

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 18

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 19

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 22

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 23

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 24

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 27

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 28

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 29

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 32

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 33

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 34

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 37

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 38

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 39

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 42

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 43

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 44

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 47

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 48

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 49

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 52

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 53

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 54

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 57

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 58

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 59

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 62

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 63

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 64

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 67

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 68

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 69

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 72

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 73

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 74

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 77

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 78

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 79

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 82

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 83

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 84

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 87

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 88

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 89

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 92

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 93

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 94

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 97

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 98

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 99

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 102

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 103

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 104

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 107

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 108

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 109

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 112

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 113

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 114

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 117

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 118

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 119

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 122

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 123

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 124

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 127

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 128

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 129

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 132

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 133

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 136

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 137

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 138

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 141

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 142

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 143

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 146

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 147

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 148

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 151

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 152

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 153

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 156

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 157

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 158

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 161

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 162

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 163

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 166

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 167

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 168

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 171

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 172

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 173

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 176

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 177

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 178

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 181

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 182

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 183

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 186

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 187

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 188

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 191

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 192

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 193

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 196

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 197

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 198

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 201

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 202

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 203

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 206

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 207

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 208

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 211

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 212

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 213

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 216

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 217

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 218

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 221

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 222

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 223

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 226

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 227

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 228

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 231

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 232

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 233

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 236

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 237

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 238

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 241

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 242

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 243

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 246

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 247

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 248

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 251

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 252

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 253

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 256

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 257

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 258

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 261

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 262

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 263

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 266

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 267

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 268

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 271

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 272

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 273

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 276

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 277

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 278

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 281

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 282

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 283

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 286

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 287

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 288

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 291

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 292

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 293

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 296

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 297

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 298

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 301

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 302

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 303

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 306

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 307

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 308

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 311

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 312

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 313

Advertising on a budget — Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Here's where you can find "Part 1: Using print to drive traffic online."

Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.

How did we do that? We "thought small."

We bought one inch by two column inch ads (a column inch in this particular publication is approximately 1.88 inches). The ads were one inch high and almost 4 inches long.

To reflect the small ad, the copy also had to be short and sweet. Like so:

www.PrescottWeddings.com. Everything you need to say "I do."

Just the name of the business and the slogan.

We put the name in large type and made the tagline much smaller.

Did it work?

The first day this ad ran, we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.

And that was just the beginning. Hits steadily grew during the campaign, and every time it ran we always noticed a jump.

Not bad for a little ad.

Conventional wisdom says bigger is better. And while it is true that big ads stand out (after all, they do take a big chunk of real estate on the page) it doesn't mean big is the only way to go. Small ads can pack a punch too.

Why did the PWC ad work? First of all, it got noticed because it stuck out (yes, small ads can stick out). It had an odd shape -- long and thin, not a square like so many other ads. The name was big -- bigger than many other fonts surrounding it. (But not so big that the ad lacked sufficient white space.)

But probably the biggest reason it worked was because the message was simple. This is clearly a Web site about having a wedding in the Prescott area. Therefore if you're involved with weddings, whether as a business or on a more personal level, and you're also associated with Prescott, then this is a Web site clearly worth taking a peek at.

People instantly got the message. And they got it even if they only scanned the paper. It was quick and painless for them -- something all ads should strive to be.

What's also interesting is how this ad hit its target market. I've spoken to people (mostly men) who have no interest in getting married and have never seen the ad even though they read the paper. Conversely, businesses in the wedding industry and brides have said they see the ad all the time.

Now, you may have a business name that doesn't capture your business' products or services as well as PrescottWeddings.com (my business name for example). In this case, why not think of a catchy tag line you can use in those small ads to drive people to your Web site?

Web sites can be huge, wordy, information-stuffed selling tools. So use short, sweet one-message statement to get people to go look and learn more about your business rather than try to shove everything in an ad. Don't forget to include your business name and logo for branding purposes.

Okay, so small ads with one simple message work. For the final key in PWC's marketing program, tune in next month for Part 3: Frequency, frequency, frequency.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2018 MichelePW all rights reserved.

Back to Articles

About Michele

Michele PW

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her southern squirrel hunter Cassie.