Top 7 things to do before you hire a copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.
1. Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to make technical material readable for the general public or do you need a writer who specializes in retail? Are you looking for a writer with whom you can build a long-term relationship or will this be a one-time, one-shot deal? Before you start looking, make sure you know exactly what kind of writer you need. Not only will it make the review process go that much faster, but also it help ensure you find exactly what you want.
2. Check the writer's marketing materials. Are they done professionally? Do they inspire confidence that the writer can complete the project to your expectations? Do you like the way they're written? A writer's promotional materials is a reflection of the writer — make sure you like what you're seeing.
3. Read samples of the writer's work. Yes, I do mean actually sitting down and reading them. You don't have to read every word, but make sure you read enough to determine if you're going to like the writer's style or not.
4. Check references. Take a look at any testimonials the writer has provided, or if you still have doubts, take the time to call and talk to any references. Don't forget to ask about the relationship the reference had with the writer.
5. Interview the writer. It's not necessary to do this in person, though. I've been hired plenty of times on the basis of a phone interview only and it's worked out perfectly. But whether in person or on the phone, do take the time to do this. Not only can you find out about the writer's policies and work ethics, but you can also learn about more intangible things, such as a writer's confidence and if you and the writer "click."
6. Read the fine print. Whether it's a proposal or a contract, get it in writing and make sure you know what it does (and doesn't) include. Don't forget to read any terms and conditions (such as a deposit) and make sure you're comfortable with them before you start the project.
7. Trust your gut. When all is said and done, make sure you feel good about your decision. Listen to that little voice inside you telling you if this is the right person for the job or if you need to keep looking.
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2017 MichelePW all rights reserved.
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.
But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.
Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:
Alexis Martin Neely
In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.
She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her southern squirrel hunter Cassie.