Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 7

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 8

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 9

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 12

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 13

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 14

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 17

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 18

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 19

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 22

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 23

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 24

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 27

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 28

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 29

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 32

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 33

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 34

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 37

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 38

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 39

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 42

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 43

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 44

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 47

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 48

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 49

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 52

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 53

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 54

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 57

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 58

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 59

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 62

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 63

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 64

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 67

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 68

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 69

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 72

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 73

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 74

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 77

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 78

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 79

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 82

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 83

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 84

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 87

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 88

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 89

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 92

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 93

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 94

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 97

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 98

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 99

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 102

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 103

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 104

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 107

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 108

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 109

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 112

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 113

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 114

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 117

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 118

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 119

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 122

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 123

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 124

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 127

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 128

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 129

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 132

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 133

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 136

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 137

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 138

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 141

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 142

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 143

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 146

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 147

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 148

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 151

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 152

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 153

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 156

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 157

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 158

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 161

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 162

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 163

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 166

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 167

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 168

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 171

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 172

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 173

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 176

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 177

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 178

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 181

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 182

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 183

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 186

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 187

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 188

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 191

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 192

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 193

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 196

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 197

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 198

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 201

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 202

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 203

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 206

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 207

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 208

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 211

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 212

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 213

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 216

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 217

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 218

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 221

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 222

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 223

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 226

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 227

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 228

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 231

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 232

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 233

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 236

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 237

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 238

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 241

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 242

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 243

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 246

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 247

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 248

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 251

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 252

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 253

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 256

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 257

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 258

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 261

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 262

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 263

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 266

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 267

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 268

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 271

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 272

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 273

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 276

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 277

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 278

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 281

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 282

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 283

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 286

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 287

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 288

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 291

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 292

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 293

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 296

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 297

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 298

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 301

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 302

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 303

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 306

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 307

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 308

Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 311

Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 312

Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 313

5 Tips to Get More Results from Your Marketing Materials

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there's no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what's the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren't nearly as nice have called it in an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials.

1. Know who you're talking to. If I hear anyone say "women are my potential customers" or "anyone with skin is my target market" (yes, that really was a direct quote from someone who sold Mary Kay or Arbonne or something like that) I will send my border collies (all 3 of them) to your house and force you to play fetch with them until your arm falls off. Seriously, the quickest way you can end up with the most dismal results imaginable is to try and talk to everyone. Come up with a specific customer -- the more specific the better -- and make sure your marketing materials speak directly to that customer.

2. Make sure you write benefits, not features. This one is probably the hardest one to "get" but also one of the most critical. People buy benefits, not features, so if you only talk about features you're just asking for people not to buy what you're selling.

So what is the difference between features and benefits? Features are a description of a product -- for instance, if we're talking about a diet pill, a feature would that the product is a pill. A benefit would be the solution the product provides -- in this case, losing weight.

As much as you possibly can, write about why someone should buy your product. No one buys diet pills because they like taking pills, they buy them to lose weight. Think of the solution your product or service provides and write about that.

3. Work on that headline. David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that people make the decision to read your marketing materials based your headline.

Your headline should: a. speak to your potential customers, b. contain a benefit, c. be so compelling your target market is compelled to read further. That's a lot to ask for from basically a handful of words. So don't rush the process -- take as much time as you need to create the very best headline for your particular piece.

4. Don't forget the call to action. You've got to tell people what to do next. If you don't tell them what you want them to do, chances are they won't do anything.

Don't assume your potential customers know what you want them to do. They don't. They can't read your mind. Nor do they want to. They're busy people. They don't have the time or the energy to figure things out. Tell them what to do next, or don't be surprised when they don't do anything.

5. Use P.S.'s or captions. Postscripts (P.S.) are the second most read item in a sales piece. What's the third? Captions. (The copy under photos, diagrams or other illustrations.) Now that you know that, think of the ways you can use either or both of those items in your pieces. Maybe you put a special offer in there or you highlight a particularly compelling benefit. Or you tell them again what you want their next step to be. Whatever you do, don't waste that space.

If you even do just one of these tips, you should start seeing better results. Work on all five and you might be amazed at how much your results improve.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2018 MichelePW all rights reserved.

Back to Articles

About Michele

Michele PWWhen Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.

As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.

She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” “Love-Based Money and Mindset” and “Love-Based Goals.” These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.

In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3–book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin–Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.