Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 7
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 8
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 9
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 12
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 13
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 14
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 17
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 18
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 19
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 22
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 23
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 24
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 27
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 28
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 29
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 32
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 33
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 34
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 37
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 38
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 39
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 42
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 43
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 44
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 47
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 48
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 49
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 52
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 53
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 54
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 57
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 58
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 59
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 62
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 63
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 64
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 67
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 68
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 69
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 72
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 73
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 74
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 77
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 78
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 79
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 82
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 83
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 84
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 87
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 88
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 89
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 92
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 93
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 94
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 97
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 98
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 99
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 102
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 103
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 104
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 107
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 108
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 109
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 112
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 113
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 114
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 117
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 118
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 119
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 122
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 123
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 124
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 127
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 128
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 129
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 132
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 133
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 136
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 137
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 138
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 141
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 142
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 143
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 146
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 147
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 148
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 151
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 152
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 153
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 156
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 157
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 158
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 161
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 162
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 163
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 166
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 167
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 168
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 171
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 172
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 173
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 176
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 177
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 178
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 181
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 182
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 183
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 186
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 187
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 188
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 191
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 192
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 193
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 196
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 197
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 198
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 201
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 202
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 203
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 206
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 207
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 208
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 211
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 212
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 213
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 216
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 217
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 218
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 221
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 222
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 223
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 226
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 227
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 228
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 231
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 232
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 233
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 236
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 237
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 238
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 241
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 242
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 243
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 246
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 247
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 248
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 251
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 252
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 253
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 256
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 257
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 258
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 261
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 262
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 263
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 266
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 267
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 268
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 271
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 272
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 273
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 276
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 277
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 278
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 281
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 282
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 283
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 286
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 287
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 288
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 291
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 292
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 293
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 296
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 297
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 298
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 301
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 302
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 303
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 306
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 307
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 308
Warning: Use of undefined constant title - assumed 'title' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 311
Warning: Use of undefined constant graphic - assumed 'graphic' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 312
Warning: Use of undefined constant file - assumed 'file' (this will throw an Error in a future version of PHP) in /home/mwacek/public_html/resources/articles/list.php on line 313
Four creative ways to add power to your marketing
There's a hard truth about marketing: People don't care about businesses (and that includes your business).
What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.
In other words, you need to explain the benefits of your product or service, not the features.
So what do I mean by features and benefits. Features are the attributes about your product or service. (For instance, the features of my business are I provide copywriting and marketing services.)
Benefits are what the customer will receive from your products or services. (For instance, the benefits of my business are my customers will sell more of their products or services when they hire me.)
That's the secret behind effective marketing -- explaining benefits rather than features. But if you want to go beyond effective to amazing, then you need to add a spark.
You need to get creative.
One characteristic of creative people is their ability to look at the same thing everyone else is looking at and see something different. How can you learn to do that? Try these mind-twisting exercises.
1. Sit down with a sheet of paper. Write down the name of a product or service.
2. Write down a list of all the features of the product or service.
3. Now change all those features to benefits.
Still not sure how to write benefits? Start with this sentence construction "You will receive BENEFIT because of this FEATURE." Like so:
You'll save money because our product needs less fuel to run.
Or ask the question why is this feature important? Why would somebody want this feature?
4. Now push the envelope. Here are four ways to do this:
* Keep asking why. Your product saves customers' money?
Why would your customers want to save money? What else do they have to spend their money on? Maybe they want to spend money. Why would they want to spend more money than they have to? Silliness is encouraged. (Actually for all of these mind-bending exercises, silliness and outrageousness is what you should be aiming for.)
* Change benefits. What if your product increased your customers' sex appeal rather than saved them money? What would that be like? Or maybe it improves their health? Or enhances popularity? What would that be like? How could you twist the features of your product to match a completely different benefit?
Brainstorm a list of benefits to play around with as another creativity exercise.
* Put two completely different benefits together. Save time and make you more loved. Improve health and avoid trouble. Avoid effort and gain praise. See how many connections you can make between those two different benefits.
* Reverse benefits. Maybe your product doesn't save time but takes more time. Why would that be a good thing? Why would someone want to spend MORE time doing something? What are the benefits of something taking more time?
Here's an example of how this works:
Let's say my company produces a product that saves customers time. I'm reversing the benefit, so the customer doesn't want to save time.
Why wouldn't the customer want to save time? Well, maybe if he had more time on his hands he would have to work on those home-improvement projects he's been putting off because he's so busy. Or now he feels like he can't justify hiring someone to do those home-improvement projects because he's not so busy anymore. Or now he's run out of excuses and has to spend a week with his in-laws.
By questioning, challenging and reversing, you start to look at benefits in a whole different way. You may come up with a killer ad campaign, realize you've overlooked a segment of your target market, or uncover new benefits for your old product. You may even discover a new product or improvements to your existing product that would make it a huge seller.
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2019 MichelePW all rights reserved.
About Michele
When Michele was 3 years old, she taught herself to read because she wanted to write stories so badly.
As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that has sold nearly $50M worth of products and services over the past 8 years.
She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” “Love-Based Money and Mindset” and “Love-Based Goals.” These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.
In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3–book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin–Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.
Check out my Amazon Kindle books here.