5 Mistakes I made in 2005

Even though I’m pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006

1. Didn’t take time out for me. I admit it, I have the typical entrepreneur bug. I spent way too much time working on my business and not nearly enough time on me. In 2006, I plan to take more breaks and schedule in some “me-time.”

2.  Wasn’t as consistent with my own marketing. Much like not taking time out for me, I also struggled with not taking as much time as I should have for marketing my own business. (Remember the old adage of the shoemaker’s children running around barefoot? Marketing my clients’ businesses always came before my own.) Now, my business has grown rapidly, so although I’m not exactly complaining, I do wonder where I’d be if I had been more consistent about my own marketing.

3.  Got distracted. One of my biggest problems is what my coach, Melanie Benson Strick, Success Connections, calls “bright shiny object syndrome.” That’s where you find yourself chasing all sorts of bright shiny objects (also known as “new” opportunities or “new” ideas) rather than focusing on your core business systems. What happens is you end up with a lot of half-finished or barely-started ideas and very few actually completed.

I unfortunately have this syndrome bad. Although I’m much better than I used to be, I still allowed myself to get distracted by a few half-baked plans in 2005.

Which leads me to #4…

4. Didn’t attain a couple of my business goals. Because I allowed myself to get distracted, I didn’t meet a couple of business goals in 2005. Needless to say, this mistake is at the top of my list of issues to address in 2006. Now that I know how to eliminate the vast majority of distractions, I’m looking forward to getting even more tasks accomplished in 2006.

5. Waited too long to do the things I did right. Okay, I know this is the wrong thing to focus on, but I just have to say it and then I can move on. 2005 was such a banner year for me and a large reason for that was because of the 5 Things I Did Right (you can read that article on my blog, http://www.writingusa.com/blog). But unfortunately, I also can’t help wondering where I would be if I hadn’t waited so long to start doing those things.

Okay, I said it, and now I can move on. But please, if nothing else, don’t make THIS same mistake – read my article on the 5 Things I Did Right and see if there are a few things you can implement in your business. That may be the ticket to turning 2006 into your best year ever.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at www.MichelePW.com. Copyright © 2017 MichelePW all rights reserved.

Back to Articles

About Michele

Michele PW

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998, she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting and marketing company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing. Some of their clients include:

Ali Brown
Lisa Sasevich
Brian Tracy
John Assaraf
Bernadette Doyle
Alex Mandossian
Kendall SummerHawk
Alexis Martin Neely

In addition, Michele is also a national speaker and the bestselling author of the “Love-Based Copywriting" books that teach people how to write copy that attracts, inspires and invites. She has also completed two novels.

She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her southern squirrel hunter Cassie.