5 Mistakes Entrepreneurs Make That Kill Their Sales... And How to Prevent ThemFree!
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5 Deadly Copywriting Mistakes

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Setting Goals – Your Ticket to Success, Part 2

Sure I had some vague notions in my head of where I wanted my business and my writing to go, but by not committing anything to paper, I didn't end up there. My first three years of my business I was busy and making money, but I wasn't getting anywhere near the vague notions dancing around in my head. Even more amazing, I couldn't figure out why.

So two years ago, I started a regular practice of writing down my goals and plan (much like the above). I do it twice a year, and you wouldn't believe the difference. Sure, my plans are far bigger than what I actually accomplish, and I've also found myself modifying and changing my action steps (the goals remain pretty constant, but how I attain those goals does change).

Best yet, I'm now seeing results. I'm accomplishing my goals.

Take the time to go through this process. The rewards are worth it.

Creativity Exercise -- Goal setting and creativity

If every year you find yourself setting goals and never making ANY strides toward reaching them, perhaps it's time to ask yourself why. Could it be they aren't YOUR goals but someone else's goals for you?

I don't care what the goal is -- stopping smoking, losing weight, starting an online business, writing that novel -- there's a reason it keeps climbing up, then falling off the goal list. And until you figure out WHY that goal is stuck in the never-never land of goal setting, you'll never actually pull it into reality.

Is it because you don't know where to start? Or is the project so big you're afraid to start? Or you're stuck somewhere in the middle and don’t know what to do next?

Or is it because you really don't want to do it?

Okay, I'm probably dredging up all sorts of demons now, but truly, those demons need to be exorcised or they're constantly going to be standing between you and your goal.

What I suggest is to take some quiet time and do a little soul searching. Journaling and meditation are both excellent ways of opening up a dialogue between you and your muse. Your muse is an excellent resource for you. If you ask, it will tell you which goals really matter and really don't matter to you.

And, if it turns out that goal is something you don't want to do? Then stop putting it on your goal list. I mean it. Quit making yourself feel like a failure by constantly sticking it on that list.

What if the goal is something like quitting smoking? Something you know you have to do because it's hurting your health? Try this instead. Rather than making it your goal to quit smoking, make it your goal to figure out why you don't want to quit. And what you can do to help yourself become committed to quitting.

Whatever you do, don't make turn this exercise into a license to beat yourself up. Be nice to yourself. You're doing this to help, not hurt, yourself.

 

Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.writingusa.com. Copyright 2006 Michele Pariza Wacek.”

 

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