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5 Deadly Copywriting Mistakes

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Scoring: Are you creative?

Throw out all your answers except for number five -- "You consider yourself:". If you answered:

A. Extremely creative -- Then you're extremely creative.
B. Creative -- Then you're creative.
C. Somewhat creative -- Then you're somewhat creative.
D. A little creative -- Then you're a little creative.
E. About as creative as a turnip -- Then you're about as creative as a turnip.

Okay, this was a bit of a trick. But it's true. How creative you think you are corresponds with how creative you really are.

A couple of studies illustrate this. A big company wanted to increase creativity in its employees. So it hired a group of consultants to come in. The consultants started by thoroughly testing all of the employees. They discovered the only difference between the employees who were creative and those who weren't was this: Creative people believed they were creative and less creative people believed they weren't.

Even more telling was what happened to the group that wasn't creative. The consultants focused on helping them nurture their creativity. At the end, those employees were actually more creative than the ones who had initially considered themselves creative.

And that means you too can become more creative. In fact, how creative you become is entirely in your own hands.

Creativity Exercise -- Assumptions

Ready to become more creative? Here's an exercise.

Write down all the reasons why you're not creative. Go on. Write them all down. Every negative reason you can think of. Things like:

I've never been creative in my life.
I haven't had a new idea in over a year.
I don't have time to be creative.

Now reverse those negative assumptions and make them positive. Like so:

I am a creative person.
I have lots of new ideas all of time.
I don't need time to be creative because I already am creative.

Do this every day and see what happens. This is a great way to start getting rid of those inner demons that keep all of us from realizing our true potential.

 

Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at http://www.writingusa.com. Copyright 2006 Michele Pariza Wacek.”

 

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