http://www.michelepw.com/blog Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track. Fri, 03 Jul 2009 22:07:53 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 http://www.michelepw.com/blog/feed/podcast/ If you're looking for real world strategies to get more leads, clients, customer sales to grow your business, you've come to the right place. Since 1998 I've been creating and implementing marketing and copywriting strategies for 100's of companies. I've seen first hand what works, and what doesn't. Visit me on the Web at www.MichelePW.com. Michele PW no Michele PW support@michelepw.com support@michelepw.com (Michele PW) Creative Concepts and Copywriting Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track. http://MichelePW.com/images/MPW_itune144.jpg http://www.michelepw.com/blog http://www.michelepw.com/blog/2009/07/03/how-to-screw-yourself-up-on-social-networking-in-no-time-flat/ http://www.michelepw.com/blog/2009/07/03/how-to-screw-yourself-up-on-social-networking-in-no-time-flat/#comments Fri, 03 Jul 2009 22:07:53 +0000 Michele PW http://www.michelepw.com/blog/?p=352 http://www.michelepw.com/blog/2009/07/03/how-to-screw-yourself-up-on-social-networking-in-no-time-flat/feed/ I'm sure there are more of these stories, but you get my point. Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers. I'm sure there are more of these stories, but you get my point. Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers. Michele PW no 7:20 http://www.michelepw.com/blog/2009/06/24/what-do-you-do-when-pr-goes-horribly-wrong/ http://www.michelepw.com/blog/2009/06/24/what-do-you-do-when-pr-goes-horribly-wrong/#comments Thu, 25 Jun 2009 05:27:06 +0000 Michele PW http://www.michelepw.com/blog/?p=333 http://www.michelepw.com/blog/2009/06/24/what-do-you-do-when-pr-goes-horribly-wrong/feed/ Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? Well, it happened to my good friend Nancy Marmolejo, Viva Visibility. Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? Well, it happened to my good friend Nancy Marmolejo, Viva Visibility. Michele PW no 9:02 http://www.michelepw.com/blog/2009/06/23/how-publicity-can-help-you-hear-ka-ching-in-your-biz/ http://www.michelepw.com/blog/2009/06/23/how-publicity-can-help-you-hear-ka-ching-in-your-biz/#comments Tue, 23 Jun 2009 18:58:56 +0000 Michele PW http://www.michelepw.com/blog/?p=331 http://www.michelepw.com/blog/2009/06/23/how-publicity-can-help-you-hear-ka-ching-in-your-biz/feed/ http://www.michelepw.com/blog/2009/06/19/check-me-out-on-yourbusinesschannel/ http://www.michelepw.com/blog/2009/06/19/check-me-out-on-yourbusinesschannel/#comments Fri, 19 Jun 2009 19:45:45 +0000 Michele PW http://www.michelepw.com/blog/?p=328 http://www.michelepw.com/blog/2009/06/19/check-me-out-on-yourbusinesschannel/feed/ http://www.michelepw.com/blog/2009/06/19/3-quick-and-easy-ways-to-add-multiple-streams-of-income-to-your-business/ http://www.michelepw.com/blog/2009/06/19/3-quick-and-easy-ways-to-add-multiple-streams-of-income-to-your-business/#comments Fri, 19 Jun 2009 10:15:08 +0000 Michele PW http://www.michelepw.com/blog/?p=325 http://www.michelepw.com/blog/2009/06/19/3-quick-and-easy-ways-to-add-multiple-streams-of-income-to-your-business/feed/ business marketing strategy,marketing copywriting,online marketing strategies,small business marketing strategy,strategic internet marketing It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on. But talking about multiple income streams and actually implementing them in your business are two entirely different things. That's why today I'm going to share 3 quick and easy ways you can start adding more streams right now. Michele PW no http://www.michelepw.com/blog/2009/06/12/are-you-throwing-in-the-towel-too-soon-more-musings-from-the-marathon/ http://www.michelepw.com/blog/2009/06/12/are-you-throwing-in-the-towel-too-soon-more-musings-from-the-marathon/#comments Fri, 12 Jun 2009 14:08:12 +0000 Michele PW http://www.michelepw.com/blog/?p=322 http://www.michelepw.com/blog/2009/06/12/are-you-throwing-in-the-towel-too-soon-more-musings-from-the-marathon/feed/ Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play when you get close to the finish line and you throwing in the towel too soon and not s... Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play when you get close to the finish line and you throwing in the towel too soon and not seeing the success you deserve. Here’s some ways you can get beyond that. Michele PW no http://www.michelepw.com/blog/2009/06/08/ready-to-make-money-with-social-networking/ http://www.michelepw.com/blog/2009/06/08/ready-to-make-money-with-social-networking/#comments Mon, 08 Jun 2009 15:11:34 +0000 Michele PW http://www.michelepw.com/blog/?p=320 http://www.michelepw.com/blog/2009/06/08/ready-to-make-money-with-social-networking/feed/ http://www.michelepw.com/blog/2009/06/04/business-success-%e2%80%94-how-marathons-can-help-your-business/ http://www.michelepw.com/blog/2009/06/04/business-success-%e2%80%94-how-marathons-can-help-your-business/#comments Fri, 05 Jun 2009 02:38:42 +0000 Michele PW http://www.michelepw.com/blog/?p=314 http://www.michelepw.com/blog/2009/06/04/business-success-%e2%80%94-how-marathons-can-help-your-business/feed/ Musings from the Marathon (and How it Can Help Your Business) - I just returned from San Diego where I walked my third marathon. It took me 6.5 hours. (I'm not a runner, I'm a walker, and that's averaging between a 14- and 15-minute mile. Musings from the Marathon (and How it Can Help Your Business) I just returned from San Diego where I walked my third marathon. It took me 6.5 hours. (I'm not a runner, I'm a walker, and that's averaging between a 14- and 15-minute mile.) Now if you know anything about marathons, you'll know that I'm never going to make the Boston marathon with that time. In fact, I was beaten by an 86-year-old woman from South Carolina (we were neck and neck for awhile -- she pulled away when I stopped for a bathroom break, beat me by 5 minutes) by a man dressed in a banana suit, by naked man (he whipped off his shorts when he crossed the finish line, although it's probably not fair to compare him to me as he definitely had less wind resistance than I had) and a bunch of guys dressed as Elvis. My point is if I was doing marathons to win, I would probably be in the depths of despair this week. Lucky for me, I do marathons for other reasons that have nothing to do with speed and everything to do with perseverance. In fact, I think every business owner and entrepreneur should complete a marathon at least once in their life. No, not because I want partners to share in the torture and agony, but for the same reasons why I do. Let me explain. I've come to the conclusion that nature has intended for the human body to only travel about 20 miles at any one time. I've decided this based on both science and my own experiences. Now, I'm not a scientist but here's my understanding of what's going on when you walk a marathon. Your body only has around 2000 calories of ready energy it can use at any one time. How long does it take you to run out of 2000 calories? Oh, about 20 miles. After 20 miles, your body starts attacking your muscle to use as fuel (your body can't burn fat on its own, it can only access the fat through burning something easier, such as carbohydrates or muscle). At the same time, the hormones your body produces when you run (the ones that are responsible for the "runner's high") are used up. When that happens, the natural pain killer that's part of the runner's high also disappears, so now you feel every bit of the pain your muscles are going through. In other words, somewhere between mile 20 and 24, your body runs out of ready energy and starts attacking your muscles and also runs out of the hormones that give you extra energy, stamina and pain relief. There's a term for this you might have heard. It's called "hitting the wall." And if you're going to hit the wall, you're going to hit it somewhere between mile 20 and 24. As someone who has smashed head first into said wall, I can tell you it's not pretty. You can get a second wind at mile 12, 16, even 18. There's no second wind at mile 24. During every marathon I've done, there comes a time where nothing helps. Nothing. Everything hurts. Everything. You're exhausted. Every muscle in your body is screaming for you to stop. You're keeping your legs moving on sheer grit and determination alone. There's nothing else left. The only thing that even comes close to helping during this time is the people cheering on the sideline. The ones near the end yelling "You can do it, you're almost there." (Note to spectators, this is the time to lie. Tell the runners or walkers or limpers they're almost there or the next mile marker is around the corner, even if the next mile marker is actually around the corner, up a hill and a half-mile away. You need anything you can grab on to at this time.) So for all you spectators, yes your cheering really DOES help. Don't let our grumpy expressions fool you. We're hanging on to what you're saying for dear life. (On another note, the neighbors who live between mile 15 and 16 who every year buy a gazillion oranges, spend hours cutting them up and then MORE hours standing on the street handing them to us as we go by, I only have one thing to say to you -- I'm leaving you in my will.) Okay, Michele PW no http://www.michelepw.com/blog/2009/05/27/twitter-how-to-write-tweets-that-get-peeps-to-take-action/ http://www.michelepw.com/blog/2009/05/27/twitter-how-to-write-tweets-that-get-peeps-to-take-action/#comments Wed, 27 May 2009 16:50:41 +0000 Michele PW http://www.michelepw.com/blog/?p=312 http://www.michelepw.com/blog/2009/05/27/twitter-how-to-write-tweets-that-get-peeps-to-take-action/feed/ business marketing strategy,online marketing strategies,small business marketing strategy,social network marketing,social networking list,strategic internet marketing,Twitter Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. If you’re on Twitter then here are 3 more tips to make those tweets as compelling and persuasive as possible. Michele PW no http://www.michelepw.com/blog/2009/05/19/business-success-lessons-learned-from-ivanka-trump/ http://www.michelepw.com/blog/2009/05/19/business-success-lessons-learned-from-ivanka-trump/#comments Tue, 19 May 2009 22:48:28 +0000 Michele PW http://www.michelepw.com/blog/?p=294 http://www.michelepw.com/blog/2009/05/19/business-success-lessons-learned-from-ivanka-trump/feed/ creative marketing ideas,marketing and public relations,online marketing strategies,small business marketing strategy,strategic internet marketing Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump's daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with. Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump's daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with. Michele PW no