Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.
03.10.08
Posted in General, Marketing, Online Marketing at 1:05 pm EDT by Michele PW
Unless you’ve been living under a rock, I’m sure you’ve heard something about the whole social networking craze. Myspace, Facebook, YouTube, Twitter, Digg and so on.
And as a busy entrepreneur, you’ve probably been wringing your hands trying to figure out how to work social networking tasks onto your already overcrowded to-do list.
Well, you’re in luck. Here are 5 strategies to successfully add social networking into your day and start reaping the benefits.
1. Make social networking a priority. Social networking CAN make a difference in your business. It can help you develop leads, turn prospects into paying customers, increase your sales and grow your business.
BUT, you got to work it if you want to see the results.
Rather than looking at social networking as a burden or a “should” in your life, look at it as an opportunity. This is an opportunity to build relationships and make a difference in people’s lives. If you look at it that way, it might make it easier to spend the few hours a week growing your social networking network.
2. Block out time each week. I know, I know. Read the rest of this entry »
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10.03.07
Posted in Business, General, Marketing, Online Marketing at 12:55 pm EDT by Michele PW
Getting Traffic To Your Site — How Do You Determine What’s the Right Strategy For You
(Want to listen to this week’s article? Go here: My PodCast)
So you’re looking for more traffic or visitors to your site. How do you determine the right strategy for you?
Below are some questions to ask yourself so you can put together what’s right for your specific business.
1. Do you need traffic now (or sooner yet, like yesterday)? If you need immediate traffic then the choice is easy. Go to Google and open up an AdWords account and start running pay-per-click ads. That’s the fastest way to get traffic to your site. (Those are the ads that show up on the right-hand side when you do searches in Google.)
If, however, you can wait for traffic, then you might want to consider doing some warm traffic strategies, such as Read the rest of this entry »
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07.27.07
Posted in Business, General, Marketing, Online Marketing at 1:05 pm EDT by Michele PW
Social networking. Social marketing. Web 2.0.
You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business.
So let’s dig right in and get some answers. First, some definitions.
Social networking is actually a pretty broad term. It basically means any time of relationship-building amongst a group of people with a common interest (business or personal). However, that term has taken on a whole new dimension online, where social networking sites (MySpace, Linked In, Facebook) are popping up faster then you can say “Will you be my friend?”
These Web sites are designed around helping people network and build relationships via online, instead of the more traditional face-to-face networking meetings.
Which leads us to Web 2.0. Read the rest of this entry »
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06.23.07
Posted in General, Notes from PW, Online Marketing at 8:45 pm EDT by Michele PW
Well, I’m jumping on the bandwagon. I’m up on MySpace!
Actually, it’s not complete (so don’t go look at my profile quite yet!) When I was in Utah speaking last week, the 16-year-old daughter of my good friend Mary Pat Kavanagh (the director of Utah’s Shared Vision Network) helped me set up my account, add some graphics and get some music on there (the important things you know). If you can possibly find a teenager to help you, believe me it makes a HUGE difference.
My good friend Nancy Marmolejo, the Visibility Coach, has a great book on how business owners and entrepreneurs can use My Space to get leads, clients and cash! It’s a fast, easy read and I highly recommend it:
MichelePW.com/myspace
I’ll let you know when I get my MySpace ready for friends!
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01.02.06
Posted in Advertising, Online Marketing at 4:11 pm EST by Michele PW
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.
No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model.
Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.
Read the rest of this entry »
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