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01.29.12
Posted in Online Marketing at 11:42 am UTC by Michele PW
You just finished creating your first product or program. Now comes the next step — selling it. And the best way to do that is to have a product or program launch. Sounds so easy, doesn’t it? Send out some emails, get a sales letter up, maybe do a free preview call. Nothing to it. Unfortunately this is exactly where I see conscious entrepreneurs fall down all the time. Read on for 3 steps on how you can avoid common mistakes plus set yourself up for a successful launch.
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01.25.12
Posted in Online Marketing at 12:39 pm UTC by Michele PW
Ah, the lure of the Internet. On the surface, it’s a dream come true. You can start a business out of your home selling your products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. Then you put your first website up and the dream comes crashing down [...]
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10.29.11
Posted in Marketing at 10:41 am UTC by Michele PW
Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.
I know I’m not revealing any big eye-opening secret when I tell you that if you don’t regularly and consistently market your business, your business won’t grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn’t it?)
So what did you do? Here are 3 steps to get you started (hint — these work even if you love marketing).
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10.14.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 11:54 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette faux pas — both online and offline. While Ms. SN/B mourns the day when readers would mail her handwritten questions, she will accept digital correspondence at Ask@MichelePW.com. Dear Ms. Social Networking/Biz [...]
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10.08.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 11:19 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette faux pas — both online and offline. While Ms. SN/B mourns the day when readers would mail her handwritten questions, she will accept digital correspondence at Ask@MichelePW.com. Dear Ms. Social Networking/Biz [...]
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10.04.11
Posted in Ask PW, Marketing at 1:45 pm UTC by Michele PW
Today’s question comes via Facebook from Karina McEvoy. And I’m so glad you asked because researching what your potential customers are interested in is really important. While there are a few ways to do this, I’m going to highlight 3 today. The first way is simple — trial and error. What this means is you [...]
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09.28.11
Posted in Online Marketing at 8:26 am UTC by Michele PW
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people word. Read on to learn more.
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09.22.11
Posted in Marketing at 3:29 pm UTC by Michele PW
It’s never a good thing when you rely on one stream of income. That stream dries up and you’re, ahem, up that creek without a paddle. That’s why having multiple streams of income is so valuable. One stream dries up, you’ve got a few other ones to depend on. But talking about multiple income streams and actually implementing them in your business are two entirely different things. Read on to learn 3 quick and easy ways you can start adding more streams right now.
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09.19.11
Posted in Ask PW, Marketing at 12:10 pm UTC by Michele PW
“I’m a recent Internet Success Story graduate : ) I’ve taken on a new position and it’s changed into a marketing position. Eek. I love what I learned on the Internet Success Forum, but this is a brick and mortar business. All my personal businesses are Internet based, and social media heavy, so I’m incorporating [...]
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09.16.11
Posted in Marketing at 11:39 am UTC by Michele PW
One common mistake I see small business owners and entrepreneurs make time after time is this — relying on one source for leads.
If you rely on only one marketing source, like word of mouth, I can nearly guarantee what your business looks like. Feast or famine. Either you’re buried in work, stressed to the max as you spend all of your time and energy frantically fulfilling the work pouring in, or you’re starving. Nothing is coming in and you spend your days worrying about how you’re going to pay next month’s bills.
So how do you avoid that situation? By not relying on one lead source but instead diversifying and having leads come in from multiple sources. Read more to learn 7 great sources for leads.
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08.31.11
Posted in Branding at 8:56 am UTC by Michele PW
For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. And your current brand could be hurting your business more than helping. Read on to learn more.
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08.30.11
Posted in Online Marketing at 10:06 am UTC by Michele PW
Guest blog post by Nancy Marmolejo, Viva Visibility Expert Every time I hear “Creep” by Radiohead, the line “I want you to notice when I’m not around” sticks in my mind. That’s the staying power of visibility- not just to be seen, but to be MISSED, to be sought out, to be longed for. This [...]
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08.25.11
Posted in Ask Ms. Social Networking/Biz Manners, Online Marketing at 9:55 am UTC by Michele PW
Welcome to another edition of Ms. Social Networking/Biz Manners. Ms. SN/B Manners has made it her mission to rid the world of business etiquette issues — both online and offline. Feel free to send her a question at Ask@MichelePW.com or post a question below. On to the questions! Dear Ms. Social Networking/Biz Manners, I think [...]
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08.24.11
Posted in Branding at 8:29 am UTC by Michele PW
Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business. Read on to learn more about how to use branding the right way.
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08.22.11
Posted in Ask PW, Online Marketing at 12:05 pm UTC by Michele PW
This question came from my Facebook Fan Page (http://www.facebook.com/michelepwkaching). A fellow entrepreneur was considering participating in one of those 30-day blogging challenges (where you blog every day for 30 days) but was afraid she would be spamming her list by doing so. Although she didn’t know it, this question is perfect for a couple reasons. [...]
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