Do you know who your ideal client is?
If you’re marketing based on a target market, or a niche market, then there’s something you have to know: it’s time to go deeper.
It’s time to get to know (and I mean REALLY get to know) your ideal client.
Whereas a target market is a broad demographic, and a niche market is a slice of that target market, an ideal client is a specific person.
And getting to know him or her can revolutionize the way you do business … as well as your results!
On a new post on my Love-Based Business Blog, I explain why it’s essential to dial in on who your ideal client is.
Don’t miss this if you want to make your marketing so effective that you attract clients who love you as much as you love them.
3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Mindset is a huge part of marketing. In fact, if you don’t master mindset—which I also call the inner game—then you’ll likely never master the strategies and tactics you employ (the outer game).
But how do you do it?
Part of mastering the inner game is learning the lessons money is trying to teach you.
Fortunately, I brought my friend (my REAL friend—not just an online friend!) Therese Skelly on to the Love-Based Money Podcast to talk about how to learn the lessons money is teaching you, and how to master the inner and outer games of marketing.
She’s the Happy in Business Marketing & Mindset Coach, and she’s passionate about helping you find inner strength and experience evolution!
Therese Skelly on Love-Based Money: Mastering the Inner and Outer Games of Marketing
Are you turned off to traditional Internet marketing launches, but you don’t think there’s another way to successfully launch your products and services?
Traditional Internet marketing launches can be exhausting and draining — not to mention make you feel like a pushy Internet marketer. But what else is there? Can you REALLY launch your products and services using Love-Based Online Marketing and make money at it? Or this all a lot of pretty talk with no results to back it up?
The truth is that most of us have been trained to believe we have to use fear and manipulation to convince people to take our courses or buy our products and services.
But that isn’t the truth.
There is a different way. It’s more daring. It requires trust. But it IS working, just differently. Which is why I’m so excited to share this Love-Based Online Marketing case study today. Continue reading
For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing.
But what if I told you it didn’t have to be that way. That it’s entirely possible to market your business with love, using tactics and strategies that feel good to both you and your ideal prospects.
And the best part? When you do, you not only reach more of the people whose lives you’re so passionate about transforming, but you also grow your business effortlessly.
To help you get started with Love-Based Online Marketing today, I want to share 3 keys to Love-Based Online Marketing so you can begin building campaigns that you actually enjoy … and that attract, invite and inspire your ideal clients to work with you.
No more feeling “slimy” or “arm-twisty”—this is going to be fun!
Without further ado: Continue reading
If you’ve published a book (or are thinking about publishing a book) you may have noticed all the different ways people market and promote their books. (And if you’re using Amazon’s KDP Select program, it’s super easy to either offer your book for free or at a discount — although there are ways to do that without being in KDP Select.)
I’ve been doing some testing on the differences between free and 99 cents — I haven’t completed all my testing but here are some initial observations.
• Free seems to work best when you have something else to sell. And by something else to sell, I mean either a backend in your own business (i.e. a higher-priced product or program or coaching package) OR multiple books in a series. (So, you give one of the books in the series away for free so people get interested in the series and purchase the other books in the series). The multiple books in a series seems to work well for either fiction or nonfiction (clearly the business backend isn’t as effective for fiction).
• Cheap seems to work best if you don’t have much else to sell, either books or programs. Continue reading
Although I dislike the term list building (I prefer community building) there’s no question that engaging in activities that actively grow your list/community is crucial for your success as an entrepreneur.
There’s also no question that one of the quickest ways to grow your list/community is by having partners promote you.
And, despite all its issues, email is still the gold standard for any sort of promotion.
Okay, so knowing that one of the best and fastest ways to grow your list/community is by having partners send an email to their list/community, how can you make that happen?
Answer — by giving them something to promote. (And, in most cases, offering something valuable in exchange for your prospect’s contact information and permission to reach out to them, is the way to go.)
Two of the biggest ways to have partners promote you include you launching a product or program and having your partners promote it or you hosting some sort of free giveaway or telesummit/video summit, where you have partners who provide content and promote in exchange for also building their lists/communities.
I’ve covered launches in other posts, so today I thought I’d cover 3 tips to hosting a successful giveaway or telesummit.
But before I do that, let me quickly explain giveaways and telesummits/video summits. Continue reading
My PW Unplugged Radio episode with Demi Karpouzos got me thinking — what could I do to make it easy for you to attract new clients easily and effortlessly?
Why, I could put together a Get New Clients Checklist!
So below is a quickie 7-point checklist you can follow if you want to start attracting new clients into your business.
Ready? Let’s jump right in.
1. Do you know who your ideal clients even are? Before you can attract your perfect, ideal client into your business, you need to actually know who they are. If you don’t know who your ideal clients are, here’s where you can learn more. Continue reading
(You can check out Part 1 right here.)
So, while overall I’m pleased with how the book launch went, there’s no question launching a book on someone else’s platform (in this case Amazon) had its challenges. Here’s a quick summary of everything that went wrong:
* The way Amazon displays a free book is, well, confusing. You see the “$0” price and then you click “buy now” so you “buy” the book for zero dollars. That’s all well and good, but there’s another button that says “get this book for free” — which is actually their lending library. So you don’t actually buy it with that button, you’re borrowing it.
The problem is, if you aren’t currently an Amazon Prime member, you can’t borrow a Kindle book. Borrowing Kindle books is an Amazon Prime perk. So if you click the button to borrow it and you aren’t in Prime, you’re put into an upsell sequence to buy Prime.
And, when that happens, I get emails telling me “thanks for the ‘free’ book but it’s not really free.” Continue reading
If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that inspire you to take action, nothing to do with protecting your intellectual property or putting a copyright on something).
You know direct response copy can help you grow your business and get your gifts out into the world in a bigger way, (not to mention bring to life that elusive “make money while you sleep” notion you keep hearing about). But it makes you feel “yucky” — doesn’t it? It doesn’t feel authentic to you, your business or your brand, and even feels slime-y and sales-y.
So what do you do?
Until now, your choices were to suck it up or just suffer knowing you’re never going to grow your business, or make the big difference you were meant to make. But with love-based copywriting, all that changes.
Now you can enjoy the results of direct response copywriting without suffering through the icky-ness. And that’s because a lot of traditional direct response copy is fear-based, which means it triggers emotions like fear, guilt and shame. But you don’t have to trigger those emotions, you can instead trigger love-based emotions such as love, hope and respect.
So how do you do that? Below are 3 keys to get you started. Continue reading
As you can probably imagine, this has been an absolutely crazy week with the launch of my new book “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”
Now that the dust has settled, I thought it would helpful to you, my community, to talk about what went right and what went wrong to help you if you yourself ever choose to do a book launch.
Now, there are 2 parts to a launch — the outer game (which is the actual book launch strategy) and the inner game (which is your mindset or what’s going on in your head during the launch). I’m going to talk more about the inner game in my two upcoming columns — The Writer’s Life and Life, Biz and the Pursuit of Happiness — and starting with this post, I’m going to cover the outer game strategies. (This post is the first of a series where I’ll break the book launch down.)
First off, why did I choose the Kindle platform on Amazon to launch my book? (Especially since I heard from A LOT of you who did not care at all for Amazon — I think some of you even went so far as to compare Amazon to the devil.) Continue reading
Today is the day! My “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” is officially being launched!
And to celebrate, I’m giving it away for free on Amazon Kindle for 5 days — just go here to download it:
>> Download Love-Based Copy Book For Free <<
Don’t have a Kindle? No worries! You can use a free Kindle app on your computer, smart phone or tablet to read it.
(And if you don’t want anything to do with Kindle, just email Info@MichelePW.com and I’ll send you a PDF.)
I’ve been meaning to write this book for, well forever I think, because for years I’ve been hearing over and over how much conscious, heart-centered entrepreneurs just like you hate traditional direct response copy. Too pushy, too sales-y, too hype-y, too slime-y.
That’s because traditional direct response copy is based on fear — which means it triggers emotions like fear, shame, guilt, etc.
I propose a NEW way of using direct response copy, which is based on love, and attracts, inspires and invites your ideal prospects to become your ideal clients.
If you like the sound of that, then all you need to do is click on the link below to download my new Love-Based Copywriting book for free (and I would adore it if you also left a review as well).
>> Download Love-Based Copy Book For Free Until Wed <<
The best way to market yourself online is to showcase your expertise by giving away solid content for free.
That’s the truth, right?
Yes it IS true that content marketing is a fabulous way (especially for experts) to market themselves online. The problem is, the Internet is a pretty big place. And there are a lot of experts using content marketing to market themselves. Continue reading
You may have heard a time or two (or 10 million) that a strong list or community is key to having a solid, healthy, profitable business. (And, just to make sure we’re all on the same page with terms — list comes from having a list of people with their contact info, typically their email, you have permission to reach out to. I’m not terribly fond of the word list myself as I believe it depersonalizes what you should be creating — which is a community of folks who are inspired by you and want to work with you. Also if you use the word community, it implies more than just having a list of emails and only being able to reach out to folks via email. Yes a stand-alone email is still one of the best ways to promote your products or services, but it doesn’t have to be the only way.) Continue reading
Ah the lazy days of summer — and no better time to talk about ways to automate your business so have more time to play without sacrificing your income.
Shannon Cherry — who was also my PW Unplugged guest for this week — is one of the queens of finding easy and automated ways to make money. On the podcast she and I chatted about her pretty awesome list-building event (which is all around building a list of buyers — you can see it for yourself at LazyHazyCrazySale.com as well as listen to the behind-the-scenes on the podcast here). Below, she broke down her system to create automated email campaigns that sell for her regardless of what she is doing in her business. Enjoy!
by Shannon Cherry
Chances are, you know that email marketing is still an important tool in your online business. And what’s the best thing about email marketing – besides getting the ka-ching? The ability to set up drip campaigns. Continue reading
If you’ve ever read the Harry Potter books (or seen the movies) you probably know that pictures behave very differently in the Wizard world. Namely they talk to you.
Well, I recently experienced my own chatty pictures while touring a — wait for it — bourbon distillery. (And you probably thought I was going to say at Harry Potter land or whatever it’s called in Florida.)
Yep, at Maker’s Mark they have photographs that talk to you. (One of them winks at you too.)
I’ve actually been impressed with Maker’s Mark for a while now, despite not being much of a bourbon fan. And the recent tour didn’t disappoint, so I thought I would share some nuggets gleamed from my recent tour of Maker’s Mark. Continue reading