08.28.08
7 Ways To Increase Your Leads, Customers and Sales
One common mistake I see small business owners and entrepreneurs make time after time is this — relying on one source for leads.
In fact, I can’t tell you how many times I tell someone I’m in marketing and what they say to me is “oh, the only thing I do for marketing is word of mouth.” (I’m going to write an entire article about word of mouth marketing, maybe two, because that is hands down the most misunderstood marketing
strategy.)
Anyway, if you rely on only one marketing source, like word of mouth, I can nearly guarantee what your business looks like. Feast or famine. Either you’re buried in work, stressed to the max as you spend all of your time and energy frantically fulfilling the work pouring in, or you’re starving. Nothing is coming in and you spend your days worrying about how you’re going to pay next month’s bills.
So how do you avoid that situation? By not relying Read the rest of this entry »
