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08.12.08

I know – Social networking is all the rage. But can I actually make money at it or is it just a big waste of time?

Posted in Business, Community Relations, General, Online Marketing, Public Relations at 8:14 am EDT by Michele PW

Great question. And it’s one that keep popping up over and over again.

The short answer is yes – it’s VERY possible to make money using social networking and Web 2.0 tactics. Both MaryPat and myself are doing it and we can show you how.

In fact, there are a number of ways you can make money from social networking and Web 2.0:

  1. Traffic. Most of these ways will lead to more traffic to your site one way or another. Some of that traffic is from direct links to your site, some of it is because you show up more in the search engines and some of it is because people will find you somewhere and decide they want to learn more about you and go to your site.
  2. Prospects or customers. Your prospects will read your articles, profile, comments, or maybe they’ll see your videos or hear your podcast, etc. and they’ll seek you out to become your customer.
  3. Referrals. In this case, someone find you, becomes a friend or fan, and refers other people to you.
  4. Joint venture or strategic partners. Many people are looking for experts to interview for their teleclasses or shows, or speakers for their events or for products to promote, etc. Again, many of these people will find you using social networking means.
  5. Sell products or services. You have to be careful how you do, but it’s also possible to promote yourself using social networking tactics. This truly is an art and if you don’t do it right, you can do quite a bit of damage to your reputation and your business.

That said, it is also possible to spend a lot of time and energy on this and make little to no money. The key is to know what’s the best use of your time, what can be outsourced and what you should never do.

Want to know more? Join MaryPat and I as we host a question and answer teleclass answering all your top questions on Web 2.0, social networking and traffic and then some. It’s called “Everything You Wanted To Know About Using Web 2.0 and Social Networking to Get Thousands of Warm, Hungry Visitors to Your Web Site” and here’s the link to sign up:http://www.kachingtraffic.com/teleclass

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Copyright ©2006 Michele Pariza Wacek, Creative Concepts and Copywriting LLC. All rights reserved.
PO Box 10430 Prescott, Arizona 86304       877-754-3384      michele@michelepw.com