05.13.08

More Biz Lessons from KISS

Posted in Business, Marketing at 9:01 am EDT by Michele PW

Who would have thought that at almost-age 40, I’d own my first KISS shirt? Thanks to my good friend, Nancy Marmolejo, VivaVisbility.com, who bought it for me after seeing my fab photo with KISS star Gene Simmons.

I must say wearing it gives me a whole new perspective on life. I keep feeling like I should be blasting my 80s hair-band music and digging out my lighter. Ah, those we’re the days.

Anyway, back to the matter at hand. Believe it or not, I have a couple of business lessons you can take away from me wearing a KISS shirt (I’m nothing if not resourceful). Here goes:

1. First, Nancy is brilliant at this anyway, but I need to give kudos to her regardless. She saw I had posted my photo with Gene and decided to mail me the shirt. Before I even got it, she told me she wanted me to post a photo of me with it on my blog, which I’ve done. She wins because she gets additional publicity. I win because I get a KISS shirt (and an opportunity for a blog post).

So, what’s going on in the lives/business of your associates, partners, prospects, clients, etc. you can tie in to make memorable for them? Maybe it’s sending them a recent article about something going on in their industry that would really benefit them. Maybe it’s a book that just came out that addresses a challenge in their lives (a challenge you might not necessarily solve in your business). Or maybe it’s just something fun, like a KISS shirt. At the very least, you get a bunch of goodwill (who doesn’t love a gift). At best, you might end up being mentioned on their blog or other promotional vehicle.

2. Second, how many other 70s-rock bands out there can you still buy a shirt (a NEW shirt no less) with their logo on it? And, even more telling, how many are still cool to wear?

Like I talked about in the post below, KISS isn’t a rock and roll band, it’s a rock and roll brand. And it’s a brand that truly has stood the test the time.

So, what can you do to transform your business into a brand? A brand that will last? A brand where your clients will happily wear shirts with your logo on it?

That’s something to think about. (Because, clearly, if you ARE able to transform your business into a brand, you’ll be able to reap the rewards with more customers, sales and money.)

Anyway, enough about business. I need to go turn up some head-banging rock music.

Michele PW (Pariza Wacek) is the author of Sales Letter Secrets: Rev Up Your Business With Copy That Sells! Tired of your competition making money hand over fist while you struggle to sell ANYTHING? Click here to discover their secret so you can put it to work for YOUR business.

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