01.26.08
Small Business Marketing — 5 Business Lessons Learned in Cabo
The thing about Cabo, Mexico, is you’re surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it’s a great place to study what to do if you want to put more money in your pocket.
The best case study took place on a snorkel cruise ship. We had already paid for the cruise, so they weren’t trying to sell us anything. Instead crew members were trying to up their tips. Here are 5 things they did and what you can do in your own marketing to increase your sales: Read the rest of this entry »
