09.24.07
The Number One Thing Your Web Site Needs (And It’s Not What You Think)
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I have a confession to make. I’ve made some mistakes over the past couple of years with a few of my clients.
This is what would happen. Every now and then a client would hire me to write copy for their Web site. I would do so. A few months later, they’d contact me.
“The site isn’t working. We haven’t gotten any sales or leads from it,” they’d say.
I’d get on the phone with them and we’d talk about it. And invariably, I would hit upon the problem.
Traffic. Or, more specifically, lack of traffic. (Traffic is defined as visitors coming to your site.)
Now, I KNOW how to drive traffic to a Web site Read the rest of this entry »
