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Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.

09.24.07

The Number One Thing Your Web Site Needs (And It’s Not What You Think)

Posted in General, Marketing, Public Relations at 11:04 am EDT by Michele PW

NOTE: If you would rather listen to this post, please click here.

I have a confession to make. I’ve made some mistakes over the past couple of years with a few of my clients.

This is what would happen. Every now and then a client would hire me to write copy for their Web site. I would do so. A few months later, they’d contact me.

“The site isn’t working. We haven’t gotten any sales or leads from it,” they’d say.

I’d get on the phone with them and we’d talk about it. And invariably, I would hit upon the problem.

Traffic. Or, more specifically, lack of traffic. (Traffic is defined as visitors coming to your site.)

Now, I KNOW how to drive traffic to a Web site Read the rest of this entry »

09.18.07

Football Vegas Style

Posted in General, Notes from PW at 3:37 pm EDT by Michele PW

On Thurs, Sept 6, hubby and me and my good friend from Madison headed off to Las Vegas to see the University of Wisconsin-Madison Badgers play football against the University of Las Vegas-Nevada on Sept 8.

But actually the story starts several months ago, in June, when we first decided to go and started the quest for tickets. No tickets to be found on the UW Alumni site. So I checked out UNLV’s site. They had an announcement “Single tickets are not expected to be available for the Badger game.” (Keep in mind, this is BEFORE tickets even went on sale. Plus there was no link, so I couldn’t even TRY to get a ticket). Back to the UW Alumni site for more digging. Read the rest of this entry »

09.14.07

Notes

Posted in General, Notes from PW at 2:26 pm EDT by Michele PW

Dear Readers,

Wow, can you believe it? Summer is almost over. Talk about flying by. It seems like only yesterday I was walking the San Diego marathon. (Yes, I’m a bit of a nut I know. You can check out my story and photos on my blog — http://www.michelepw.com/blog ) Now Labor Day is just around the corner. Yikes!

But there is good news. Football season is almost here! Yep, I like my football. I’m a big Wisconsin fan — I watch college and pro: Go Packers and Go Wisconsin Badgers. It’s pretty much impossible to grow up in Wisconsin and not be a Wisconsin fan.

Next week hubby and I are meeting my best friend in Vegas for a Badger game. Of course, I don’t have tickets — they were sold out before University of Nevada Las Vegas even got them on their Web site. In fact, UNLV had a little note on their site BEFORE tickets went on sale that they didn’t expect any single tickets to be available for this game and if you wanted a ticket, you should buy a season ticket. I thought that was silly, but a few weeks ago I decided to take another look at those season tickets and believe it or not, THEY’RE gone too. (I told you, Wisconsin fans are rabid.) But I have faith I’ll be able to get into the game one way or another. Will keep you posted.

To Your Success!

Michele PW (Pariza Wacek) is the author of Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps to Make Your Web Site Go Ka-Ching! If you have a Web site and no sales, In 30 minutes or less you can quickly and easily pinpoint EXACTLY what’s wrong with your site and what you need to do to transform it into a money-making machine! Click here to learn more and get your copy.


I also write fiction. Learn more here.
Copyright ©2006 Michele Pariza Wacek, Creative Concepts and Copywriting LLC. All rights reserved.
PO Box 10430 Prescott, Arizona 86304       877-754-3384      michele@michelepw.com