05.31.07
Just Released - Sales Letter Secrets: Rev Up Your Business With Copy That Sells!
I just launched my first home study course, Sales Letter Secrets: Rev Up Your Business With Copy That Sells! (And I’m SO excited.)
I’ve gotten a lot of questions about it, so I wanted to take a moment and give you some answers:
1. Who is this course for? Small business owners, entrepreneurs, coaches, consultants, speakers, authors — in short, anyone who wants to make money in their business without doing all the selling themselves.
Here’s the bottom line — sales letters and other promotional materials can become your 24/7/365 sales force (and you don’t even have to pay them benefits!) Once you have a sales letter that turns prospects into buyers, that’s like money in the bank. Every time you use it, you make money.
2. What is Sales Letter Secrets? It’s a 75-minute DVD that walks you through a sales letter step by step, so you can finally understand how a sales letter works and how all the pieces fit together. (In other words, I reverse engineer a sales letter.) I don’t just talk about the elements or the parts of the sales letter, I show you how to knit it all together in a package that sells!
3. What if you don’t want to write a sales letter but you DO need to write other materials (web sites, emails, direct mail)? No problem, Sales Letter Secrets teaches you the basics of writing persuasive materials that get people to take action. Once you’ve gotten the foundation under your belt, you can write anything.
4. What if you’re not a writer? You don’t have to be. You can still learn to write decent promotional materials regardless of what kind of writer you are. (Besides, what do you think editors are for if not to smooth and polish your work? Even professional writers work with editors to make sure their prose shines.)
Want to learn more? Here’s the link:
http://www.michelepw.com/writesalesletter.html
On the call you’ll learn:
** How to get others to gladly pay you $200 … $300 …even $1,000 or
more per hour for your advice (and have it be worth every penny to
them).
** Why you undoubtedly know things others will pay to learn and how to
uncover them, plus why you probably don’t need any special credentials
to get started.
** How offering coaching and consulting services is one of the fastest
ways for authors and others with expertise to increase their incomes.
** The tip Henry Kissinger gave Dan Kennedy about the consulting
business that has generated well over $500,000.00 of business.
** Common mistakes and expensive blunders to avoid making when getting
started as a consultant or coach. Ignore these at your peril!
