05.14.07
How your personality can grow your business
The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out.
Needless to say, it was dreadful.
Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).
Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality.
The copy was boring (not to mention full of “we’s” but that’s for another day). The graphics were pretty but boring. There was no life, no energy. Just flat.
It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one.
You see, people want to do with business with people. And they want to do business with people they know, like and trust.
But how will they know if they like you if they don’t know your personality? If you’re so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you?
And, even more importantly, will they stick around long enough to get to know you. Read the rest of this entry »
