Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.
07.10.06
Posted in Copywriting, General, Marketing at 5:53 pm EDT by Michele PW
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.
And what’s the one thing? The results I got for my clients.
Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it in an obsession.)
Regardless, here are 5 tips that can help you improve the conversions of your marketing materials. Read the rest of this entry »
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Posted in Copywriting, Public Relations, Writing at 5:42 pm EDT by Michele PW
Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the rest of the ad, they make that decision based on the headline.
That’s a big job to put on the shoulders for what amounts to a few words.
But before you start despairing over your headline-writing skills, take heart. There are several “headline types” that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement. Read the rest of this entry »
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I also write fiction. Learn more here.
