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Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.

06.11.06

June 11, 2006

Posted in Notes from PW at 1:49 pm EDT by Michele PW

I am now a proud owner of a shrug.

Maybe I better explain. A few weeks ago I was poking through my closet trying to find my summer clothes and not feeling terribly pleased with the results.

It wasn’t a pretty picture. In fact, the longer I poked, the more depressed I became

I had some great conference clothes — suits and whatnot — and I had some great “clean the house” clothes (not that I clean the house much, I have a house cleaner for that, but you know what I mean. The torn up t-shirts and faded shorts). But in terms of nice casual summer things, well, let’s just say pathetic was the word that sprung to mind.

You see, I’m not much of a clothes buyer to begin with, and since I’ve had my own business, I’ve bought even less than normal. So what I did have was old. (Really old in some cases.) And, to top it off, I’ve lost we^ight (thanks to my we^ight lifting which I’m still proud to say I do on a regular basis) so my clothes were n^ow both old and really didn’t fit very well.

Right when I had about decided a trip to the mall was in order, I got an invitation for a Weekenders party. Weekenders is this line of clothes that are comfortable, machine washable, don’t wrinkle AND mix and match. (Which means I don’t have to do much thinking as I’m getting dressed because most of the items all go together. Pretty nifty.)

So I ended buying a number of things, including a shrug. I’m really excited about the shrug. I’ve ne^ver owned an item of clothing named after a verb, and especially a verb with an attitude. I feel quite sassy every time I wear my new shrug. (In case any of you are wondering what a shrug is, it looks like one of those sweater vests we would wear in dance class in the 80s. If that doesn’t help, think of a half shirt with ties.)

Which Multiple Streams of Income Are Right For Your Business

Posted in Business at 12:01 pm EDT by Michele PW

In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that’s just the beginning. Below are the first 5 of 10 ideas of different income sources (you can read about the next 5 in the next issue):

1. Sell a variety of services. Or you can bundle your services into packages depending on what your typical client is looking for. But be careful about this one. Don’t spread yourself too thin. You want to offer a few different services or a choice of packages but you don’t want too many options because it’s very difficult to market yourself effectively. Read the rest of this entry »


I also write fiction. Learn more here.
Copyright ©2006 Michele Pariza Wacek, Creative Concepts and Copywriting LLC. All rights reserved.
PO Box 10430 Prescott, Arizona 86304       877-754-3384      michele@michelepw.com