01.08.06
Permission Marketing — The Future of Marketing
So if traditional marketing is no longer effective, then how will you get the word out about your products or services?
What Internet Marketer Seth Godin, author of the book Permission Marketing, calls permission marketing.
Permission marketing is when your customers give you permission to market to them. This is opposite from traditional marketing, also known as interruption marketing (another term coined by Godin).
Interruption marketing works by interrupting you. Nobody watches television for the commercials. Nobody flips through a magazine for the ads. But that’s how interruption marketing gets you to buy something.
Permission marketing is completely different. With permission marketing, customers look forward to hearing from you. Read the rest of this entry »
