Is your copy a bit lifeless? Marketing flat? Michele PW is here with tips and tricks to get your marketing and copy back on track.
01.18.06
Posted in Business at 8:35 pm EST by Michele PW
All in all, I’m pretty happy with how 2005 turned out. My
business is taking off. I’ve built a solid foundation to
support even more growth (which I forecast for 2006) and
I’ve even managed to take some time off.
I’d like all my subscribers to feel as good about their
business as I do about mine, so I thought I’d take a moment
to share 5 things I attribute to my successful 2005.
1. Attended seminars. This one is HUGE. Nothing beats
getting out of your office and away from your computer and
actually meeting people face to face. I’ve come away from
these events with clients, joint venture partners, and more.
(And that doesn’t even include the great information I
absorbed and was able to put to use in both my business and
my clients’ businesses.) Read the rest of this entry »
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01.17.06
Posted in Business at 1:05 pm EST by Michele PW
Probably the biggest problem with being a small business owner is right there in that phrase. Small.
Small means few or no employees. Small means you end up doing most, if not all, business tasks yourself.
Whether or not you’re any good at them.
But even if you ARE perfectly capable at completing those tasks, is doing them really a wise use of your time? (Just because you CAN do something, doesn’t necessarily mean you SHOULD.)
As a business owner, you should be focused on the big things – a vision for your business, putting together a plan to reach that vision, developing new products, spending time with your clients and marketing. In other words, those “big picture” tasks that grow your business.
What you should NOT be doing is worrying about getting your invoices out, mailing products, providing troubleshooting help, scheduling your time and all those other administrative duties. Read the rest of this entry »
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01.13.06
Posted in Creativity, Marketing at 3:57 am EST by Michele PW
Same old same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in “Thinkertoys” calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.
Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you’re not drawn to may still open some doors that wouldn’t have opened any other way.
These tips will work whether you sell a product, a service or both. Read the rest of this entry »
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01.12.06
Posted in Creativity at 4:14 pm EST by Michele PW
Are you struggling to find a new twist on advertising or marketing campaigns?
If you’re a small business owner or a copywriter/coach/other creative professional, you know exactly what I’m talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.
As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product.
But never fear. Here are three ways to get those creative juices (and new ideas) flowing. Read the rest of this entry »
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01.08.06
Posted in Marketing at 4:12 pm EST by Michele PW
So if traditional marketing is no longer effective, then how will you get the word out about your products or services?
What Internet Marketer Seth Godin, author of the book Permission Marketing, calls permission marketing.
Permission marketing is when your customers give you permission to market to them. This is opposite from traditional marketing, also known as interruption marketing (another term coined by Godin).
Interruption marketing works by interrupting you. Nobody watches television for the commercials. Nobody flips through a magazine for the ads. But that’s how interruption marketing gets you to buy something.
Permission marketing is completely different. With permission marketing, customers look forward to hearing from you. Read the rest of this entry »
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01.02.06
Posted in Advertising, Online Marketing at 4:11 pm EST by Michele PW
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.
No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model.
Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.
Read the rest of this entry »
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I also write fiction. Learn more here.
