12.30.05
Advertising on a budget — Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business. Go here if you want to read “Part 1: Using print to drive traffic online” or “Part 2: Thinking small.”
If you don’t remember anything else about marketing, remember this: Frequency is king. Read the rest of this entry »
