12.23.05
How “on target” is your marketing?
So, do you know the people buying your products and services?
I mean, really know?
Their likes, dislikes, what they’re watching, what they want, what they need?
The people who are either buying your products and services or who could be buying your products and services are your target market. Understanding this market is essential to your marketing.
Actually, it’s essential to your business. Period.
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